2022
DOI: 10.52812/msbd.34
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Factors Influencing Online Buying Behavior: A Case of Shopee Customers

Abstract: This research aims to gain an understanding into the factors influencing customer buying behavior on e-commerce platforms such as Shopee, particularly from a behavioral standpoint. The current study identified 23 factors influencing online buying behavior, and then evaluated the performance of Shopee on these factors using the Relative Importance Index (RII). The results revealed that quality of product (or service), customer knowledge of the product, price of product, and shop's reputation are most important … Show more

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Cited by 9 publications
(7 citation statements)
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“…Whether an e-bike user is willing to recycle waste batteries is related to his or her recognition of this matter. In accordance with several studies, the most important factor in environmental behavior is attitude [ 98 , 99 ]. Attitude affects the generation of garbage and is critical to manage solid waste effectively [ 100 ].…”
Section: Hypotheses and Modelssupporting
confidence: 76%
“…Whether an e-bike user is willing to recycle waste batteries is related to his or her recognition of this matter. In accordance with several studies, the most important factor in environmental behavior is attitude [ 98 , 99 ]. Attitude affects the generation of garbage and is critical to manage solid waste effectively [ 100 ].…”
Section: Hypotheses and Modelssupporting
confidence: 76%
“…A major effective way to address the FW problem is to avoid it, and the consumption pattern is extremely important for its prevention (Stancu et al, 2016 ; Zhou & Wan, 2017 ). Understanding elements that influence food consuming behavior can serve as a foundation for initiatives to reduce FW in homes (Mesatania, 2022 ; Stancu et al, 2016 ). Among the various sources, households lead as the major source of FW around the globe (Graham-Rowe et al, 2015 ).…”
Section: Introductionmentioning
confidence: 99%
“…In this connection, each person's shopping habits are unique since they are based on their own personal preferences. The consumers' preferences are determined by their shopping behaviours, which in turn are influenced by a variety of the psychological and the social factors (Mesatania, 2022). According to Rondoni et al (2020), the rise of e-commerce has outpaced that of the overall Internet users.…”
Section: Literature Reviewmentioning
confidence: 99%