Factors Influencing Intranet Acceptance in Restaurant Industry: Use of Technology Acceptance Model

Abstract

This study examines factors influencing the user acceptance of intranets in the restaurant industry. The study uses the application of the technology acceptance model (TAM) in explaining intranet usage in restaurant operations. The TAM is an exceptional model for which to predict system usage and has been successfully applied to numerous technologies. The original model was modified to include two independent variables: organization support and information quality. The survey collected data from restaurants in the United States. The results of the study showed that perceived usefulness was the main factor influencing intranet acceptance, while organization support, information quality, and perceived ease of use were not significant in the regression analysis. The findings indicate perceived usefulness of intranet use requires focus in order to improve communications in restaurant franchise systems.

New Technologies in the Workplace: Can Personal and Organizational Variables Affect the Employees’ Intention to Use a Work-Stress Management App?

“…This is because, given the same features and functions, the easier a technology is to use, the more useful it will be perceived [35]. The TAM has been widely used as a theoretical model for user acceptance in different contexts/types of technologies [36][37][38]. In particular, it is considered a parsimonious theoretical model that explains informational technology adoption by users [38,39].…”

“…The TAM has been widely used as a theoretical model for user acceptance in different contexts/types of technologies [36][37][38]. In particular, it is considered a parsimonious theoretical model that explains informational technology adoption by users [38,39]. However, it has been modified to consider external factors that could influence the user's acceptance in several work contexts [38].…”

“…In particular, it is considered a parsimonious theoretical model that explains informational technology adoption by users [38,39]. However, it has been modified to consider external factors that could influence the user's acceptance in several work contexts [38]. Indeed, some theoretical extensions have been developed (e.g., TAM2 [40], TAM3 [41], UTAUT [42], UTAUT 2 [43]).…”

“…Considering only individual variables in technology acceptance could result in neglecting various elements (e.g., organizational factors), which could facilitate or hinder individual attitudes towards innovation. Indeed, the literature states that employee innovation adoption could also rely on organizational aspects [38,[64][65][66]. In particular, the idea that some organizational factors can foster technology acceptance was already considered in the TAM model's first formulations and finds support in other studies, also conducted through qualitative methodologies [32,[66][67][68].…”

“…Therefore, it is necessary to consider such factors to ensure the effective introduction of change in the company [66]. For example, organizational support for innovation (OSI), namely 'the expectation, approval, and practical support of attempts to introduce new and improved ways of doing things in the work environment' [69] (p. 28), seems to be a key factor that can facilitate the adoption of new technologies [38]. Indeed, some studies found significant relationships among OSI and the usefulness/ease of use of technology [69][70][71][72], as well as intention to use [73].…”