Factors influencing electronic word of mouth behavior in higher education institutions

Rabah, Haneyah Ata; Dandis, Ala’ Omar; Eid, Mohammad Al Haj; Wright, Len Tiu; MANSOUR, AYMAN; Mukattash, Ibrahim L.

doi:10.1080/13527266.2023.2201605

Cited by 5 publications

(2 citation statements)

References 68 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Given the unknown population size, randomization is unfeasible, thus prompting the utilization of convenience sampling (Matthews and Ross, 2010). This approach is particularly suited for cross-sectional survey research designs (Matthews and Ross, 2010) and tends to yield higher response rates (McMillan, 2004), aligning with precedents set by similar studies (Rabah et al ., 2023; Al-Tekreeti et al. , 2023; Dandis et al ., 2022a, b; Dandis and Wright, 2020).…”

Section: Methodsmentioning

confidence: 97%

Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM

Madi,

Al Khasawneh,

Dandis

2024

IJQRM

Self Cite

View full text Add to dashboard Cite

Purpose The primary aim of this study is to identify and analyze the key factors that impact the intentions of Jordanian tourists to visit and revisit destinations using the Jannah Jo app.Design/methodology/approach A self-administered questionnaires via Google Forms was employed comprising a sample of 401 Jordanian tourists who have the Jannah Jo app. Partial least squares-structural equation modeling approach was applied for hypotheses testing.Findings The present investigation has revealed that the constructs of perceived ease of use (PEU), perceived usefulness (PU) and perceived value (PV) exerted a significant and positive impact on electronic word of mouth (e-WOM). Additionally, e-WOM was observed to wield a positive and significant influence on the attitudes of consumers' decision-making, thereby ultimately affecting the intentions of Jordanian tourists with regard to their decisions to visit and revisit destinations. Nevertheless, it is noteworthy that the results indicated that neither augmented reality nor content quality exhibited any statistically significant positive relationship with e-WOM.Practical implications Tourism agencies striving to encourage the adoption of smart applications must grasp the relevance of e-WOM within the contemporary digital milieu. Additionally, they should acknowledge the significance of tourists' intentions concerning both revisiting and initial visits. This research contends that such agencies ought to take into account the substantial influence exerted by PEU, PU and PV in shaping the favorable e-WOM discourse.Originality/value By integrating the technology acceptance model in conjunction with other relevant variables, this research strives to develop a comprehensive model that advances the comprehension of the intricate determinants affecting tourists' engagements with mobile applications. Furthermore, it is noteworthy that this study represents the initial investigation conducted in the Middle East, specifically in Jordan, on this subject matter.

show abstract

Section: Methodsmentioning

confidence: 97%

Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM

Madi,

Al Khasawneh,

Dandis

2024

IJQRM

Self Cite

View full text Add to dashboard Cite

show abstract

“…In addition, most research carried out in Jordanian universities primarily focuses on assessing the quality of education rather than on the entrepreneurial aspirations of students (e.g. Rabah et al ., 2023). Second, while prior studies have explored the significance of emotional intelligence for individual career success, a gap remains in researching the relationship between emotional intelligence and individual differences in entrepreneurship (Wen et al ., 2020).…”

Section: Introductionmentioning

confidence: 99%

Factors affecting entrepreneurial intentions among students in higher education institutions

Al-Tekreeti,

Al Khasawneh,

Dandis

2023

IJEM

Self Cite

View full text Add to dashboard Cite

PurposeThis paper investigates the factors affecting individual dispositions toward intentions. Specifically, this study aims to investigate the effects of emotional intelligence, entrepreneurial motivation and creativity on the entrepreneurial intentions of university students in Jordan.Design/methodology/approachThe data were gathered through self-administered questionnaires from a sample of 745 university students in Jordan. The hypotheses were tested using partial least squares (PLS) analysis.FindingsThe results indicate a robust relationship between entrepreneurial motivation and creativity and entrepreneurial intention. However, an insignificant relationship was found between emotional intelligence and entrepreneurial intention. The findings of this study reveal that both creativity and emotional intelligence exert a significant and positive indirect effect on entrepreneurial intentions through the mediation of entrepreneurial motivation.Practical implicationsThis work suggests that university administrators should consider the significant roles that emotional intelligence, entrepreneurial motivation and creativity play in shaping the entrepreneurial intentions of university students.Originality/valueWhile there is limited existing research on this matter within the Middle Eastern context, especially in Jordan, this study aims to address this gap in the Jordanian entrepreneurial literature. As the first of its kind conducted within Jordanian universities, this study contributes significantly to the understanding of entrepreneurial dynamics in the region. Using the Wong and Law Emotional Intelligence Scale, this study evaluates emotional intelligence in Jordan. The results contribute to social psychology literature and suggest actionable government measures, integrated into education systems, to encourage entrepreneurial paths for students and alleviate graduate unemployment.

show abstract

The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals

Abu-Hasheesh,

Dandis,

Eid

et al. 2024

Journal of Marketing Communications

View full text Add to dashboard Cite

Factors influencing electronic word of mouth behavior in higher education institutions

Cited by 5 publications

References 68 publications

Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM

Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM

Factors affecting entrepreneurial intentions among students in higher education institutions

The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals

Contact Info

Product

Resources

About