2018
DOI: 10.21834/jabs.v3i6.240
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Factors Influencing Customers Willingness to Pay for Halal Logistics

Abstract: The demand towards an effective and acceptable halal logistics services is timely to meet the requirement of international trade of halal products. The objective of the study is to explore the underlying determinants that are likely to influence the customer willingness to pay (WTP) for halal logistics. The study uses logit model to determine the extent of factors' influence on the respondents' willingness to pay. Findings of the study reveal that respondents are willing to pay for halal logistics, due to the … Show more

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Cited by 2 publications
(4 citation statements)
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“…According to Rivis, Sheeran, and Armitage (2006) noted that behavioral of willingness as a realization that one would be willing to enlist in the behavior under circumstances. Kamaruddin et al, (2018) advised that due to preserving the Halal quality, Muslim consumer apparently willing to compensate for the Halal logistic cost.…”
Section: B Willingness To Pay For the Halal Transportation Costmentioning
confidence: 99%
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“…According to Rivis, Sheeran, and Armitage (2006) noted that behavioral of willingness as a realization that one would be willing to enlist in the behavior under circumstances. Kamaruddin et al, (2018) advised that due to preserving the Halal quality, Muslim consumer apparently willing to compensate for the Halal logistic cost.…”
Section: B Willingness To Pay For the Halal Transportation Costmentioning
confidence: 99%
“…Nevertheless, it is uncertain to define whether they are willing to pay for Halal transportation charges. According to Kamaruddin, Iberahim, and Shabudin, (2018) consumers are mostly indecisive to pay for Halal services, however acknowledging the quality of Halal products that they might get, it has convinced some of them to pay for Halal transportation. Transforming from conventional to halal logistics is costly due to specific quality requirements, namely MS 2400-1:2010.…”
Section: Introductionmentioning
confidence: 99%
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“…The willingness to donate (WTD) concept is analogous to the willingness to pay (WTP) concept, which is used to determine a customer's reservation price for a specific product. The latter is defined as the maximum price that a consumer is willing to pay in order to obtain a product or service and reflects the highest amount of consumer willingness to compensate for a specific good or service (Kamaruddin et al, 2018;Ngah et al, 2020). The term WTD simultaneously arose in the work of Champ et al (1997), who explain the distinction between the two terms.…”
Section: Willingness To Donatementioning
confidence: 99%