“…Customers who are pleased with their experience on textile and fashion websites will be more willing to use online sale platforms (repurchase intention) even paying a surcharge for the products offered (price tolerance) (Novak, Hoffman, & Yung, 2000). Likewise, customers who perceive high utilitarian and hedonic quality in their online experience are likely to be more satisfied (Ha & Stoel, 2009;Busalim, Hussin, & Iahad, 2019) and develop WOM (Ha & Im, 2012;Kamalinasab, 2017). In addition, they are willing to make greater financial effort (Homburg, Koschate, & Hoyer, 2005) and increase their repurchase intention (Dholakia & Zhao, 2009).…”