Factors Influencing Consumers’ Electronic Word-of-Mouth (eWOM) Intention among Generation Y (Gen Y) towards Travel Destination

Hisham, Muhammad Ikram Badrul; Bogal, Norazamimah; Royali, Surya Ahmad; Harun, Nurul Aida; Tamrin, Masliana

doi:10.1109/icdabi51230.2020.9325706

Cited by 1 publication

(2 citation statements)

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“…Despite positive word-of-mouth's popularity, existing researchers have mainly skewed their investigations on positive word-of-mouth so as to treat it as an outcome or endogenous variable [13,18,22,32,52,56,57], although a string of researchers has tested positive word-ofmouth as the exogenous variable for its abilities to trigger behavior outcomes [19,32,57,58].…”

Section: Positive Word-of-mouthmentioning

confidence: 99%

“…Given the fact that word-of-mouth functions as a more reliable marketing tool [17][18][19], it may undertake a pivotal role in embracing green practices [20][21][22]. Therefore, this research investigates intention to purchase green goods coupled with positive word-ofmouth, aimed at enhancing our consumption values perspective; thus, it could offer an excellent breakthrough in the discovery of elements that eventually encourage the public to purchase green goods.…”

Section: Introductionmentioning

confidence: 99%

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Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value

et al. 2023

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Green is a timely and crucial concept in sustainability; therefore, encouraging both public and private businesses in Malaysia to persistently promote and make attempts to put green practices into effect is similarly crucial. The green industry and its environment are under pressure as a result of its acquisition, which is still occurring at an alarming rate. Using the theory of consumption values (TCV) as the underlying theory, this study explores the potential drivers of green purchases while also analyzing the mediation effect of positive word-of-mouth. Purposive sampling was employed in this study and data analysis was conducted using covariance-based structural equation modeling (SEM-AMOS). Findings from 336 respondents highlight the significance of positive word-of-mouth, emotional value, and epistemic value, as major determinants of green purchase intention. This study offers crucial information that will aid suppliers of green goods in motivating customers to make green purchases by emphasizing high-impact product values. Additionally, the study advocates the promotion of sustainable practices by emphasizing positive word-of-mouth in sparking public interest to make green purchases.

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