Factors influencing consumer attitudes toward online shopping: the mediating effect of trust

Chetioui, Youssef; Lebdaoui, Hind; Chetioui, Hajar

doi:10.1108/emjb-05-2020-0046

Cited by 75 publications

(101 citation statements)

References 75 publications

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“…Accordingly, when Ayurveda products can supplement consumption values with initial trust, consumers demonstrate positive purchase intentions. These results matched our expectations and are parallel to those of other studies (e.g., Chetioui et al, 2020).…”

Section: Ta B L E 7 Summary Of Mediation Effectssupporting

confidence: 93%

Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective

Chakraborty

Siddiqui

2022

Int J Consumer Studies

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The demand for Ayurveda products has been increasing over the last decade, and consumption values are critical in understanding the driving forces behind the success of these products. This study examines an initial‐trust–mediated model using theory of consumption values (TCV) to predict consumer's intention to purchase Ayurveda products. The conditional, functional, emotional, epistemic, and social values in the TCV were used to build an initial‐trust–mediated model. The proposed model was analyzed using a sample of 440 usable responses. The outcomes revealed that the five consumption values used in the model influenced initial trust. Intention to purchase Ayurveda products was found to be influenced by the four consumption values, except social values. Initial trust strongly mediated the effect between consumption values and intention to purchase Ayurveda products. This study provides theoretical, practical, and managerial implications for marketers and other professionals in the natural, eco‐friendly, and green products sector.

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Section: Ta B L E 7 Summary Of Mediation Effectssupporting

confidence: 93%

Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective

Chakraborty

Siddiqui

2022

Int J Consumer Studies

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“…With the help of internet technology, customers can purchase products or services from many different online websites worldwide. Online shopping has been offering several effortless benefits to customers over the traditional shopping medium (Chetioui et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Examining university students’ behaviors towards online shopping: An empirical investigation in an emerging market

Asheq

Tanchi

Akhter

et al. 2022

Innovative Marketing

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The paper strives to investigate the influential factors that might significantly affect consumers’ intention to shop from online websites. On this premise, this paper aims to examine the impact of perceived trust (PT), convenience (CONV), perceived website quality (PWQ), and subjective norm (SN) on individuals’ intention towards online shopping (ITOS). The paper proposed a study framework based on previous relevant literature. The study has drawn samples from private university students of Bangladesh. A quantitative research approach was adopted, followed by a survey method. Only undergraduate and postgraduate students of two Bangladeshi universities were considered as respondents as it is believed that they were the primary online shoppers in Bangladesh perspective. The sample size in this paper is 339, which was deemed adequate to run regression analysis. SPSS software has been utilized to conduct correlation and regression analysis. The convenience sampling method was applied in the study as the population is not known. This paper applied a 95% confidence interval to accept the hypotheses. Correlation results confirm that all independent variables correlated with ITOS. The findings of the paper report that PT, CONV, PWQ, and SN have a significant impact on students’ intention towards online shopping (ITOS). Henceforth, the online business managers can utilize the findings of this paper to understand the young consumer behaviors and develop a solid and effective online marketing plan for sustainable business performance.

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“…Ref. [5] highlights the importance of argument characteristics, while [6][7][8] show that the source contributes in building trust online. Although attempts have been made to conduct individual research to identify the effects, it has been found that they cannot be isolated, but are mutually reinforcing in building trust.…”

Section: Perceived Argument Qualitymentioning

confidence: 99%

Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment

Anastasiei

Dospinescu

2021

JTAER

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Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized. One of the major dilemmas consists in establishing which kind of word-of-mouth has more influence on customers’ perceptions. The purpose of this study is to assess the relationships between perceived argument quality (PAQ) and perceived source expertise (PSE), on the one hand, and electronic word-of-mouth adoption intention on the other hand, for an incentivized message compared to a non-incentivized message. We processed answers from two different random groups by using adapted PAQ and PSE inventories of questions. The constructs, latent variables and items were analyzed in IBM Amos software, and our findings confirm the hypotheses regarding the relationship between the attributes of the message (argument quality and source expertise) and message credibility. Additionally, we found a significant positive relationship between message credibility and electronic word-of-mouth adoption intention. Our research also explores the moderating role of the message type (incentivized vs. non-incentivized) in the relationships above, and we discovered that the message type significantly moderates the relationship between perceived argument quality and credibility, but the type of message does not moderate the relationship between message credibility and eWOM adoption intention.

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Factors influencing consumer attitudes toward online shopping: the mediating effect of trust

Cited by 75 publications

References 75 publications

Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective

Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective

Examining university students’ behaviors towards online shopping: An empirical investigation in an emerging market

Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment

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