“…The current study revealed that women who have access to mass media have a 20 % higher incidence rate of taking more ANC services and a 70 % higher chance of having both births in a private facility by C-section. These findings are also consistent with the relevant earlier studies [ 42 , [50] , [51] , [52] ]. Mass media broadcast different sorts of health-related programs and news that make women aware of their well-being and the well-being of their unborn baby.…”