Factors Inducing National Media Coverage for Tourism in Rural versus Urban Areas: The Role of Public Relations

Abstract

This study examines the relationship between media coverage patterns of rural and urban tourist spaces in Israel, the characteristics of these spaces, and the way in which public relations (PR) are conducted to promote rural tourism in those areas. Using geographical distance, population size and type of tourist products for the spatial variables, PR financial budgets and PR practice types for the PR variables, the study examines their relative importance for rural versus urban tourism promotion. Results show that ongoing professional PR is crucial for the success of rural destinations in receiving large and positive national media coverage.

The measurement of crisis management strategies in tourism. Development and validation of a scale

“…The research results demonstrate a strong positive association between promotional measures and the crisis-affected image of the tourism destination. This is consistent with earlier studies (Baker, 2007;Gilboa, 2006;Ketter & Avraham, 2021;Lahav et al, 2013;Singh & Nazki, 2019;Singh & Nika, 2019) emphasizing the significance of promotional measures in enhancing destination image, even in the face of crises. While facing adverse events resulting from a crisis, the tourism industry needs the public, tourists and DMO's understanding and tolerance to mitigate the negative impacts.…”