Factors Impacting Library Visibility on Academic Institution Home Pages

The Heart of the University: Library Link Location on Doctoral Granting Institutions Webpages and Correlation with Research Output

“…6). Becher (2015) and Welch (2005) concluded, a relationship appears to exist between the level of degree offered at an institution and their willingness to place the library prominently on the university website. The research in this study takes this concept one step further and compares the research rating between institutions of similar degree offerings and draws a correlation between the research levels.…”

“…By assigning the highest observed value to these institutions when libraries did not appear on the website, these institutions were able to be evaluated for holistic comparison. It is not clear how these universities provide access to the library website, though research indicates that access via internal user portals may be the reason the library link does not appear (Becher, 2015).…”

“…While the issue of finding out the reasons for the structure of some webpages has recently been addressed (Becher, 2015), further research could be performed as to the reasons that the link is being placed in the manner it is, lending insights into what is creating these differences. Librarians who understand why institutions are not placing the link prominently can address these issues with their administrations.…”

“…A dataset from the National Center for Education Statistics Integrated Postsecondary Education Data System and two-year and four-year institutions offering a minimum of an associate's degree were classified by size based on the Carnegie Foundation size classification model (Becher, 2015). A set of 357 institutions were randomly selected.…”

Evolving from public health libraries as a place to focus on public health librarian expertise

“…In a 2014 study that explored the information needs of public health students, Le concluded that librarians serving public health students must perform targeted marketing to constituents to leverage relevant library services and build relationships [19]. There is also literature that links library visibility on professional schools or departments' websites to the library's involvement in research projects and library use as a whole [20][21][22][23]. This is the case for Yale, where library services for public health have moved from physical embeddedness to embeddedness achieved through mindful marketing, relationship building, and digital presence.…”