Factors impact on purchasing behavior of protective and marine coatings in Viet Nam market
Bang Viet Nguyen,
Cong Thanh Tran
Abstract:Vietnam's economy is developing rapidly, it leads to the strong development of industries, including the marine and manufacturing industry. This has caused an explosion of demand for the protective coatings industry, especially the industrial and marine coatings. However, in Vietnam, although there have been many studies on the purchasing behavior of customers in the decorative paint segment, there have not been many studies on the buying behavior of industrial and marine paints. Therefore, this quantitative s… Show more
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