Factors enhancing mobile social networking friendship maintenance: a study of alumni community on Wechat

Li, Guozhong; Jung, Jae-Rim; Park, Seong-Taek

doi:10.1007/s10586-017-0851-2

Cited by 4 publications

(3 citation statements)

References 37 publications

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“…According to the latest data released by the China Internet Network Information Center, as of June 2018, the penetration rate of China's Internet has reached 57.7% [1]. The Internet has penetrated into every aspect of people's daily life and consumption, and people's consumption habits have also undergone profound changes [2,3]. Online shopping, Haitao and other consumption methods have brought a big impact to physical retail stores.…”

Section: Introductionmentioning

confidence: 99%

Research on Marketing Strategy of Traditional Retailers under the Background of Internet - A Case Study of Wal-Mart

Jiang¹,

Wang²,

Park³

et al. 2018

Ijemr

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Background/Objectives: With the rapid development of e-commerce in China, the performance of retail companies that used to operate physical stores was significantly affected. Many companies began to seek transformation, but the results were minimal. Wal-Mart, once a giant in the traditional retail industry, has also been hit by the Internet, showing a decline in performance and closure of a large number of stores. In order to cope with the impact of the Internet, Wal-Mart has implemented a series of marketing strategies in the Chinese market in the past two years and achieved remarkable results, attracting widespread attention from the industry. Methods/Statistical analysis: The offline marketing experience of the employees of traditional retail enterprises is very rich, but the middle and high managers are generally too old, lack knowledge of the Internet, and are oldfashioned and conservative. Enterprises should pay attention to the management of network channels, ensure the consistency of online and offline products in terms of product quality, provide the same quality after-sales service for online and offline products, and provide products of the same quality at a more affordable price. Findings: With the popularity of mobile Internet, online shopping has become more convenient, which has also promoted the rapid development of mobile payment and logistics industry. As the related industries of ecommerce become more and more perfect, the scale effect becomes more and more obvious, and online retail has an unstoppable momentum. Improvements/Applications: Therefore, this article will focus on the marketing strategy of Wal-Mart in China under the background of the Internet, summarize the experience of how physical retailers responds to e-commerce shocks, and provide practical implications for the transformation of traditional retailers.

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Section: Introductionmentioning

confidence: 99%

Research on Marketing Strategy of Traditional Retailers under the Background of Internet - A Case Study of Wal-Mart

Jiang¹,

Wang²,

Park³

et al. 2018

Ijemr

Self Cite

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“…The hype personal model emphasizes people’s tendency to strategically construct their self-image using Internet technology, making use of online messages to enhance their relationships (Walther, 2007). SNS provides real-time feedback for the construction process of users’ personal images and enhances the ability of users to build their own image and influence others (Li et al, 2018). The hype person is a more perfect version of oneself than reality, and WeChat users take advantage of the impression management technology and relationship maintenance functions, as a mediated interface that WeChat strategically permits to achieve their goals and needs (Zhang et al, 2017).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Information-Sharing Behavior on WeChat Moments: The Role of Anonymity, Familiarity, and Intrinsic Motivation

Chen

Sun

et al. 2019

Front. Psychol.

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Information-sharing behavior is affected by identity recognition perception. The current study aims to delve into the impact of familiarity and anonymity on information-sharing behavior, and the mediating role of intrinsic motivations on WeChat Moments. We hypothesized a mediator role of intrinsic motivations in the relationship between an individual’s perceptions and information sharing. Based on the self-determination theory, a model was created and tested using a sample of 531 frequent users. In this study, these users were asked to use WeChat Moments, the most popular mobile private social networking site in China. The results demonstrate the significance of familiarity and identifiability in an interpersonal relationship, when using social networking sites. Moreover, the influence of perceived anonymity on information-sharing behavior, which is entirely mediated by intrinsic motivation has been validated from an empirical perspective. Our findings extend previous studies by showing the totally mediated effect of perceived anonymity on information-sharing behavior on WeChat Moments and the influential mechanism of intrinsic motivation. The results will inform researchers about the importance of incorporating the interpersonal structural features and intrinsic motivation of social networking sites into future studies on online information-sharing behavior. Important ways to promote attention and share information involve building a familiar relationship with communities and equipping oneself with off-line relations. Final indications for future developments are provided, with a special emphasis on the development of these findings in various social networking sites contexts.

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“…Digital transformation increasingly gains broad attentions from all the world [1,2]. Diffusion of smart devices, explosive growth of SNSs, increased speed of mobile network, alongside with the rapid development of ICT, all allow provision and use of many services on smart (mobile) devices, which have been provided in the wired network environment [3][4][5][6][7].…”

Section: Introductionmentioning

confidence: 99%

Analysis of Spicy Incense Pot Production Plan

Hong¹,

Miao²

2018

Ijemr

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Background/Objectives: 2012, Spicy incense pot was stationed in the four dining halls of Jiangxi Normal University. Because of its delicious taste, it was deeply loved by students from Jiangxi Normal University. However, in the past two or three years, the other four of the five canteens of Jiangxi Normal University have also had different incense pots and have taken various forms to compete for customers. The competition of incense pots is becoming increasingly fierce. As an experienced old-fashioned incense pot brand, spicy pot is particularly important to enhance its competitiveness through effective management. Methods/Statistical analysis: During the discussion and analysis of the survey data, we found that the average time for customers who ate in the cafeteria to choose ingredients was about 4 minutes, and the time was even 6-7 minutes. Findings: Based on the results of the survey, we found that about 64% of customers who are dining in the cafeteria or customers who want to take out the goods are willing to try to pair with a good food package. This can avoid the hardship of the selection process for customers who choose food more difficult. For the store, you can prepare the mix of each package directly in advance, reducing the time-consuming and laborious process of taking the cash, and improving the efficiency and quality of the service for the customers who eat at the scene. Improvements/Applications: In-depth analysis of the various aspects of the spicy incense pot and find the reasons for the long link. Suggested improvements for the efficiency of the spicy incense pot. This article hopes to provide ideas for the optimization of the operation of spicy hot pot.

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Factors enhancing mobile social networking friendship maintenance: a study of alumni community on Wechat

Cited by 4 publications

References 37 publications

Research on Marketing Strategy of Traditional Retailers under the Background of Internet - A Case Study of Wal-Mart

Research on Marketing Strategy of Traditional Retailers under the Background of Internet - A Case Study of Wal-Mart

Information-Sharing Behavior on WeChat Moments: The Role of Anonymity, Familiarity, and Intrinsic Motivation

Analysis of Spicy Incense Pot Production Plan

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