2021
DOI: 10.1177/21582440211059181
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Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness

Abstract: This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickiness was significantly impacted by switching cost and satisfaction. Learners’ perceived usefulness, perceived interactivity, and expectation confirmation have a significant effect on their satisfaction. Furthermore, l… Show more

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Cited by 10 publications
(5 citation statements)
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References 54 publications
(90 reference statements)
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“…It indicates the potential effective impact of this type of activity (Che Lah et al, 2022), both for those experienced with MOOC courses and for those taking them for the first time; therefore, from the practical perspective, the design of online learning should focus on meeting the needs of learners (A. Li et al, 2021). The discussion forums represent an xMOOC strength for which communication and interaction practices can be carried out more effectively.…”
Section: Discussionmentioning
confidence: 99%
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“…It indicates the potential effective impact of this type of activity (Che Lah et al, 2022), both for those experienced with MOOC courses and for those taking them for the first time; therefore, from the practical perspective, the design of online learning should focus on meeting the needs of learners (A. Li et al, 2021). The discussion forums represent an xMOOC strength for which communication and interaction practices can be carried out more effectively.…”
Section: Discussionmentioning
confidence: 99%
“…Contrary to the low participation rates in discussion forums that other MOOCs can frequently present (He et al, 2018), these findings support the results of another study (Minga-Vallejo and Ramírez-Montoya, 2022) that described students’ interest in carrying out innovative (Carrera & Ramírez-Hernández, 2018) and interactive activities (Zou et al, 2021) such as discussion forums to enhance social learning (Wu & Luo, 2022) and motivation to learn (Wan et al, 2020). It indicates the potential effective impact of this type of activity (Che Lah et al, 2022), both for those experienced with MOOC courses and for those taking them for the first time; therefore, from the practical perspective, the design of online learning should focus on meeting the needs of learners (A. Li et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
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“…CS is one research focus of customers' online behavior. It is defined as websites' competence to attract and retain customers (Kumar et al , 2020), extend customers' continuous visiting time (Li et al , 2021), or repeatedly visit the website (Walczuch et al , 2001). The generation of stickiness is determined by customers' psychological dependence of the websites (Xu and Liu, 2011; Lin, 2022).…”
Section: Theoretical Background and Literature Reviewmentioning
confidence: 99%
“…For online teaching, there is a prerequisite that students perceive this teaching to be useful. A feeling of usefulness influences the perception of satisfaction, and satisfaction is the factor that has the greatest effect on learning stickiness (Li et al, 2021).…”
Section: Universities' Contributions To Promoting Mental Healthmentioning
confidence: 99%