“…Humanities students were also more likely than science and engineering students to access media-sharing sites for news and opinions. Some researchers have looked beyond demographic variables and have identified other kinds of factors that affect social media use: • User perception of the characteristics of the technology (often using the Technology Acceptance Model), such as perceived ease of use, usefulness and interactivity (Choi & Chung, 2013;Choraria, 2012;Shu, 2014) • Perceived benefits of and motives for using social media, such as gaining social capital (Johnston, Tanner, Lalla & Kawalski, 2013), and entertainment, boredom relief, interpersonal utility (i.e. social interaction), escape and convenience (Cha, 2010) • Social factors, such as a sense of shared group identity (Flanagin, Hocevar & Samahito, 2014) • Psychological factors, such as personality types (Balmaceda, Schiaffino & Godoy, 2014;Kim, Sin & Tsai, 2014) • Perceived risks, such as privacy concerns (Cha, 2010).…”