2012
DOI: 10.1108/13287261211232135
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Factors determining the flow of information among the online community users

Abstract: PurposeThe purpose of this descriptive study is to focus on the salient features of perceived sociability and perceived usability that motivates the members to participate repeatedly on social networking online community web site. The paper proposes that each individual relegate different importance on the dimensions of usability and sociability in terms of the quest of knowledge versus causal knowledge.Design/methodology/approachA self‐designed questionnaire administered among 600 sample respondents (users of… Show more

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Cited by 7 publications
(4 citation statements)
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References 35 publications
(60 reference statements)
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“…Humanities students were also more likely than science and engineering students to access media-sharing sites for news and opinions. Some researchers have looked beyond demographic variables and have identified other kinds of factors that affect social media use: • User perception of the characteristics of the technology (often using the Technology Acceptance Model), such as perceived ease of use, usefulness and interactivity (Choi & Chung, 2013;Choraria, 2012;Shu, 2014) • Perceived benefits of and motives for using social media, such as gaining social capital (Johnston, Tanner, Lalla & Kawalski, 2013), and entertainment, boredom relief, interpersonal utility (i.e. social interaction), escape and convenience (Cha, 2010) • Social factors, such as a sense of shared group identity (Flanagin, Hocevar & Samahito, 2014) • Psychological factors, such as personality types (Balmaceda, Schiaffino & Godoy, 2014;Kim, Sin & Tsai, 2014) • Perceived risks, such as privacy concerns (Cha, 2010).…”
Section: Social Networking Sitesmentioning
confidence: 99%
“…Humanities students were also more likely than science and engineering students to access media-sharing sites for news and opinions. Some researchers have looked beyond demographic variables and have identified other kinds of factors that affect social media use: • User perception of the characteristics of the technology (often using the Technology Acceptance Model), such as perceived ease of use, usefulness and interactivity (Choi & Chung, 2013;Choraria, 2012;Shu, 2014) • Perceived benefits of and motives for using social media, such as gaining social capital (Johnston, Tanner, Lalla & Kawalski, 2013), and entertainment, boredom relief, interpersonal utility (i.e. social interaction), escape and convenience (Cha, 2010) • Social factors, such as a sense of shared group identity (Flanagin, Hocevar & Samahito, 2014) • Psychological factors, such as personality types (Balmaceda, Schiaffino & Godoy, 2014;Kim, Sin & Tsai, 2014) • Perceived risks, such as privacy concerns (Cha, 2010).…”
Section: Social Networking Sitesmentioning
confidence: 99%
“…Establishing and managing virtual communities represents a substantial investment of time and effort whose value can only be realised when sites are used by intended users in a way that contributes to the objectives of establishing them. Given the importance of active membership for the success of virtual communities, there is a heightened need for knowledge about the factors that contribute to attracting and retaining such members in virtual communities (Chang et al , 2014; Choraria, 2012). This paper aims to contribute to this knowledge.…”
Section: Introductionmentioning
confidence: 99%
“…Hence, it would be the recommendation to explicitly address such community-level questions during future system designs. More broadly, Choraria (2012) looks at what motivates users to partake in social online communities repeatedly. They investigated the role of perceived sociability and usability on motivating platform usage, and suggest that especially ease of use, dynamic behaviours and interaction play a significant role.…”
Section: Limitationsmentioning
confidence: 99%