Factors Determining E-Shopping Compliance by Nigerians

Ibrahim, Adamkolo Mohammed; Hassan, Md. Salleh; Yusuf, Sharifah Norzehan Syed

doi:10.4018/978-1-5225-2255-3.ch240

Cited by 8 publications

(8 citation statements)

References 19 publications

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“…Most online selling platforms gain customer trust and build long-term relationships by providing high-quality services (Shafiee & Bazargan, 2018). Service-quality perception also affects the acceptance of online shopping (Ibrahim et al, 2019) and a significant relationship has been found between perceived retailer service quality and trust (Das, 2016). Notably, Lien et al (2017) conducted exploratory research to examine the impact of service quality (environment quality, interaction quality, and outcome quality) on WeChat user satisfaction, and to evaluate the effects of satisfaction and stickiness on usage intention.…”

Section: Perceived Service Qualitymentioning

confidence: 99%

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Qalati

Vela

et al. 2021

Cogent Business & Management

204

112

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This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in online shopping and the moderating role of perceived risk between trust and online purchase intention. An online survey was used to collect data (356 valid responses) and SmartPLS structural equation modelling (PLS-SEM) was employed to hypothesize a model. Data were collected from September to December 2019. Results suggest the moderating role of perceived risk over trust in online shopping and purchase intention. The slope for the relationship between trust in online shopping and purchase intention is moderated by perceived risk, showing that the relationship becomes stronger when perceived risk is high. Trust significantly mediates the relationship between perceived service quality, website quality reputation, and online purchase intention. This work furthers web-store decision makers' understanding of the significant influence of trust and its mediating impact on online shopping and demonstrates how an increase in trust decreases the intensity of the impact of perceived risk on online purchase intention. To increase the number of sales and decrease the intensity of risk, companies must increase the level of trust, which mitigates risk and increases customer bonding with companies. As there is no consensus on the Sikandar Ali Qalati ABOUT THE AUTHOR Biography to be mentioned as per cogent policy for two authors. Sikander Ali Qalati has received his MBA in Marketing from Sukkur, IBA University. He is currently pursuing PhD in management science and engineering from Jiangsu University P.R. China. He has several publications in well-reputed SSCI journals and many more either in reviews or in process of completion, before joining Jiangsu University. He has 5 years of diverse work experience. His areas of interest are social media, brand management, management, marketing and entrepreneurship.

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Section: Perceived Service Qualitymentioning

confidence: 99%

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Qalati

Vela

et al. 2021

Cogent Business & Management

204

112

View full text Add to dashboard Cite

show abstract

“…However, the literature reveals that management of many online retail firms have raised concerns that their online customers' patterns of shopping differ markedly along age, gender and financial status (income) lines. Similarly, many other such retail firms that were surveyed in a previous studies Ibrahim et al, 2018) indicated that the educational background and marital status of their online customers seemed to influence their online shopping behaviour. These scenarios seem to suggest that customers' perceive the quality of the sales service rendered by online stores based on demographic differences .…”

Section: Introductionmentioning

confidence: 93%

“…In the last one decade, online shopping was considered a novel phenomenon in Nigeria, hence, largely, it was seen as the exclusive preserve of the affluent people in the society. Only, in very recent years, with the relative improvement in internet penetration, relative accessibility and affordability as well as the ubiquity of mobile technology that many Nigerian (mainly the working, middle-class and the well-off millennials) began to appreciate the gains of internet shopping (Ibrahim, Hassan & Yusuf, 2018).…”

Section: Introductionmentioning

confidence: 99%

Understanding the Linkages and Impact of Purchaser Perception of Sales Service Quality in Relation to Innovation Diffusion in Nigerian Internet Shopping

Ibrahim

Hassan

Khoshrouzadeh

2018

JPMM

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While the internet offers tremendous innovative communication diffusion opportunities, it also offers some of the innovative ways of purchasing and retailing products and services. There are mounting empirical and conceptual evidences on the benefits and potentials of the diffusion of online shopping in Nigeria. However, limited attention is devoted to investigating the links and influences of customers’ sociographic characteristics on their perception of sales service quality in the increasingly diffusing innovative internet shopping in the country. Addressing this gap in the literature, this study examined the effect of gender, age, educational background, marital status, income and occupation on perceived sales service quality of innovative internet shopping among 400 customers who had shopped online at least once in the previous three months. Using a purposive sampling, a questionnaire designed from a scale developed by Jun, Yang and Kim (2004) was employed and analysed the data using factor analysis. The hypotheses were tested using Kruskal-Wallis (H-test) and Mann-Whitney U tests to determine the degree of the differences of the effect among the demographics and the findings revealed that age and educational qualification and gender and marital status variously differed significantly across most of the constructs except for monthly income. Results of the study highlight the importance of sociographic characteristics in influencing customers’ perception of innovative internet shopping.

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“…Since e-commerce is emerging as a new concept in the case study area, the required awareness is still low, so there is need for an increase awareness. There has been calls by many researchers on the need to create awareness on the acceptance and usage of e-commerce (Chiemeka & Evwiekpaefe, 2011;Ibrahim et al, 2018b;Sylvester, Akpan & Akang, 2016). Based on the above views about the usefulness of awareness on the adoption of e-commerce adoption, this study incorporated UTAUT constructs with technology awareness as one of the major variables to influence consumer behavioural intention towards the acceptance of e-shopping in Nigeria.…”

Section: Effort Expectancymentioning

confidence: 99%

Intention Toward Acceptance of Online Shopping Among Consumers in Kano, Nigeria: Application of UTAUT Model Approach in A Nigerian Context

2020

JAAS

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Interestingly, the internet has become one of the most significant and popular platforms for businesses to market their offerings throughout the world. Shopping through the internet has emerged in recent years as a new concept and is advancing in many countries around the world, including sub-Saharan Africa such as Nigeria. However, the acceptance of e-shopping faces many challenges and barriers, such as technological, cultural, organisational, personal and social issues, which must be addressed for improved acceptance by consumers. Using a qualitative approach with a modified version of the UTAUT2 model (by integrating 'awareness of online shopping' and 'mobile skilfulness'), the focus of this paper is to explore the critical factors influencing consumer behavioural intention towards the acceptance of online shopping based on the UTAUT model approach. Purposive sampling technique was employed to select a sample of 17 participants. Focus group interview was conducted with Nigerian postgraduate students of Lovely professional university India. The findings suggest that performance expectancy, effort expectancy, social influence, awareness of online shopping and mobile skilfulness are the major factors that are likely to influence behavioural intention to accept online shopping in Nigeria. The result of this study will be beneficial for policy makers/government agencies, telecommunication companies as well as online stores.

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Factors Determining E-Shopping Compliance by Nigerians

Cited by 8 publications

References 19 publications

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Understanding the Linkages and Impact of Purchaser Perception of Sales Service Quality in Relation to Innovation Diffusion in Nigerian Internet Shopping

Intention Toward Acceptance of Online Shopping Among Consumers in Kano, Nigeria: Application of UTAUT Model Approach in A Nigerian Context

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