“…The majority of available evidence shows that the price differential between alcohol purchased at off-premises and on-premises outlets is a driver for pre-loading (Caudwell & Hagger, 2014;Holloway, Jayne, & Valentine, 2008;Maclean & Callinan, 2013;Miller et al, 2012;Santos, Paes, Sanudo, & Sanchez, 2014;Wells, Graham, & Purcell, 2009). Other drivers cited for pre-loading are socializing, increasing the length of a night out, group bonding and event "priming", or getting in the mood (Forsyth, 2010;Eric R Pedersen & LaBrie, 2007;Eric R. Pedersen, LaBrie, & Kilmer, 2009;Wells et al, 2009).…”