Factors associated with patient loyalty in private healthcare sector in Egypt
Rania Ahmed Aly El Garem,
Amira Fouad,
Hassan Mohamed
Abstract:Purpose This paper explores the effect of perceived service quality, trust, perceived value and perceived cost on patient satisfaction and loyalty as well as exploring the moderating role of the sociodemographic factors.Design/methodology/approachThe data were gathered from 462 patients via a structured questionnaire, while structural equation modeling was utilized for the analysis.Findings Results indicated that trust, perceived value and patient satisfaction have important roles in shaping the patient loyalt… Show more
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