“…According to past literature, parameters of the HBM, and pre-analysis results, ten predictors were included in this study as explanatory variables. 7 , 13 , 17 , 23 The selected explanatory variables are age of respondents (≤25, >25); area of residence (urban, rural); education of both respondent and her partner (none/pre-primary, primary, secondary, higher secondary and above); wealth index (poorest, poorest, middle, richer, richest); gender of house head (male, female); age of house head (15-34, 35-50, 50+); division (Dhaka, Barishal, Sylhet, Khulna, Rajshahi, Chattogram, Rangpur, Mymensingh); media exposure (yes, no) and mobile phone ownership (yes, no). For media exposure, if the respondent said yes to watching tv or listening to radio or reading newspaper or used internet in past week, she was considered as exposed to media (yes).…”