Factors and information sources influencing students' consumer behaviour: a case study at an Italian public university

Pinna, Mariella; Chiappa, Giacomo Del; Gallarza, Martina G.

doi:10.1504/ijmie.2018.10013411

Cited by 1 publication

(1 citation statement)

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“…To comprehend the effects of the Internet and e‐commerce on intermediaries, an analysis is required to delve into the reshaping and reconstruction of the roles and functions of conventional economic entities (Jallat & Capek, 2001). In the tourism industry, prior research has suggested that some tourists frequently refer to a variety of information sources, including input from family and friends, online reviews, and travel agencies (Del Chiappa & Balboni, 2019). This means that e‐commerce websites cannot completely replace the functions performed by travel agencies.…”

Section: Some Research Propositionsmentioning

confidence: 99%

How can virtual and augmented reality facilitate international business?

Kshetri,

Dwivedi

2024

Thunderbird Intl Bus Rev

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While extensive research has explored the internet's role in internationalization, there is limited understanding of how augmented reality (AR) and virtual reality (VR) contribute. Our objective is to address and fill this gap by investigating the roles of AR and VR in international expansion of services and cultural products. The paper addresses facilitators and barriers for the use of these technologies in international business. It argues that advancements in information and communication technologies have played a pivotal role in fostering the integration of AR and VR into global business operations. The study examines the role of these technologies in inward internationalization, particularly in the tourism sector The article also delves into the disintermediation effects of AR and VR compared to Internet‐based platforms, emphasizing their potential to outperform traditional e‐commerce websites. Additionally, the research explores how AR and VR stimulate the internationalization of cultural products, such as concerts and visual art, overcoming geographical constraints. AR and VR technologies are currently in use by a variety of entities, including national tourism authorities, destination management organizations (DMOs), and service providers in the travel and hospitality industries, such as airlines and hotels. They are also employed by producers of cultural products, such as concerts and visual art. The ongoing advancements in these technologies are expected to broaden their existing applications.

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Section: Some Research Propositionsmentioning

confidence: 99%