Factors affecting tourism attractiveness of Mount Guntur Garut Indonesia: Discriminant analysis

Abstract

Mount Guntur Tourism in Garut Regency offers several attractions that involve natural beauty around it. However, not all tourists coming to Garut are interested in visiting the mountain. The aim of the present study is to analyse whether there are different profiles of tourists who are interested and not interested in visiting Mount Guntur and investigates factors affecting the tourists’ interest in visiting the destination. To this end, the study applied a survey method through which the questionnaires were distributed to 100 participants, 50 of which were interested, and the other 50 were not. The data were then analysed by using discriminant analysis operated in SPSS 25 software. The results showed that the different profiles of respondents determined based on the interest to visit Mount Guntur could be proven statistically. The factors that make tourists interested or not interested in visiting Mount Guntur are transportation to tourist attractions; scenery; supporting facilities and artificial tourism spots. The results of this study may serve as additional information for tourism managers to improve the marketing strategy of Mount Guntur tourism