2019
DOI: 10.3390/joitmc5040073
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Factors Affecting the Outbound Open Innovation Strategies in Pharmaceutical Industry: Focus on Out-Licensing Deal

Abstract: The pharmaceutical industry is a high-technology industry that requires a combination of in-depth knowledge from various fields. It is characterized by high cost, high risk and a long-term perspective due to the high level of regulation. In addition, it is known that research and development (R&D) productivity is deteriorating in the industry. Under these conditions, the importance of open innovation strategies has been emphasized. Under an open innovation system, it is essential for firms to develop sever… Show more

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Cited by 10 publications
(11 citation statements)
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“…However, as indicated by the characteristics of the target firms, the majority of smart media firms are young, an average of 10 years, which makes it difficult to accumulate knowledge and experience of various businesses, and most of them are small and medium businesses, except network service providers. In these situations, outbound open innovation, such as license sales, is beneficial to firm performance [26], and the increase in simple patent and copyright development was in contrast to R&D activities and market-first products or services, which were positively correlated with performance. This had a negative effect on performance.…”
Section: Discussionmentioning
confidence: 99%
See 3 more Smart Citations
“…However, as indicated by the characteristics of the target firms, the majority of smart media firms are young, an average of 10 years, which makes it difficult to accumulate knowledge and experience of various businesses, and most of them are small and medium businesses, except network service providers. In these situations, outbound open innovation, such as license sales, is beneficial to firm performance [26], and the increase in simple patent and copyright development was in contrast to R&D activities and market-first products or services, which were positively correlated with performance. This had a negative effect on performance.…”
Section: Discussionmentioning
confidence: 99%
“…R&D concentration shows a firm's R&D status. The value of total R&D expenses divided by sales is the R&D concentration ratio [24,26,50]. The present research measured the value of expenses and sales in 3 years.…”
Section: Variablesmentioning
confidence: 96%
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“…Over the last two decades, to alleviate business pressure and focus on core competencies, firms are increasingly utilizing not only their own technologies, but also external resources and technologies [1][2][3][4], which is referred as open innovation (OI). Later, the OI phenomenon rapidly spread into many industries, and has received more and more attention [5][6][7][8]. As a form of OI, outsourcing has become a key component for business performance and has quickly expanded into the field of public services.…”
Section: Introductionmentioning
confidence: 99%