Factors Affecting the Customer Buying Behavior in Relation to Readymade Garments in Bangladesh

Rayhan, Shah Johir; Saha, Sajeeb; Hassan, Mohammad Masudul

doi:10.12966/irjm.05.03.2014

Cited by 4 publications

(9 citation statements)

References 13 publications

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“…TQM is one of the most widely used operation management practices which most of the developed countries already adopted [2] [72]. Whereas, According to BGMEA [4] the quality of products and services of Bangladesh ready-made garments are a vital issue to concern.…”

Section: Proposed Modelmentioning

confidence: 99%

“…Empirically, In the aspect of Bangladesh garments manufacturing industry a TQM approach unique to the needs and culture of the organization must be developed [2] [9].…”

Section: Proposed Modelmentioning

confidence: 99%

“…Meanwhile the apparel sector, all the Bangladeshi garment companies are producing at the low end of the market [9]. Basically they are performing cutting, making and trimming (CMT) activities [2] [10]. Therefore, this industry takes maximum lead time to process an order [11].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Total Quality Management (TQM) Adoption in Bangladesh Ready-Made Garments (RMG) Industry: A Conceptual Model

Rashid¹,

Taibb²

2016

AJIBM

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Bangladesh Ready-Made Garments (RMG) sector shows remarkable growth and significant contribution in the country's economic development though product and service qualities are yet a considerable problem to worry about. RMG companies in Bangladesh are not fully aware about the impacts and value of Total Quality Management (TQM) implementation. Actually they mostly give emphasis on ISO 9000 execution and various researches show that application of this only enhances problems. Researchers argue that effective implementation of TQM practices is a main criteria and predictor of gaining sustainability in business. So, for being competitive in the long run, RMG industry in Bangladesh should focus more on TQM practices rather than taking advantages out of the cheapest labors. As, it is notable to mention that in case of Bangladesh RMG sector, most of the existing literatures give more emphasis and discuss about the infrastructural and strategic matters whereas TQM and Human Resource Management (HRM) practices in an attempt to improve sustainable competitive advantage are still a debate both theoretically as well as empirically. In this aspect, literatures proved that, no previous studies were conducted to verify the association among practices of TQM, sustainable competitive advantage as well as the role of HRM as a mediator to build TQM climate in Bangladesh RMG sector. In order to bridge this gap and to generate a more comprehensive argument, this paper further proposes and aims at providing a tool, a procedural framework, to enhance TQM in various RMG companies operating in Bangladesh via the development of appropriate TQM model which will ensure organizational sustainable competitive advantage where HRM practices will consider as mediating variable. Proposed research direction and conclusion are discussed in conclusion of this research.

show abstract

Section: Proposed Modelmentioning

confidence: 99%

“…Empirically, In the aspect of Bangladesh garments manufacturing industry a TQM approach unique to the needs and culture of the organization must be developed [2] [9].…”

Section: Proposed Modelmentioning

confidence: 99%

See 1 more Smart Citation

Total Quality Management (TQM) Adoption in Bangladesh Ready-Made Garments (RMG) Industry: A Conceptual Model

Rashid¹,

Taibb²

2016

AJIBM

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“…When choosing clothes for their children, parents in both China and Bangladesh, stated respectively by Wang and Wu (2009) and Rayhan and Saha (2014), regard comfort as a prime factor, and Indian parents would like to be loyal to the brands that can provide their children with safe garments (Kothari& Mathews, 2015). Moreover, children also concern about quality, specifically material most while purchasing (Cardoso& Araujo, 2008).…”

Section: Qualitymentioning

confidence: 99%

Purchasing of Thematic Kid Fashion at the Belt and Road Market

Peng¹,

Xu²,

Luan³

et al. 2018

IBR

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Through a closer economic relationship, "The Belt and Road" has brought about remarkable growth in both international trade and cross boarder investment among the alongside countries. Still, obstacles exist for foreign companies to expand their business with China due to the imperfect understanding of the Chinese market. If foreign firms have a better knowledge of the market in China, it will definitely enhance the chance to be successful in doing business with China. This study specifies in the thematic kid fashion market. Sales information of 150 thematic kid fashion products is included to define the elements that influence the sales and feedback of thematic kid fashion. The elements and information are disposed using Factor Analysis so as to recognize the relevant elements and divide them into different factors. Feasible generalized least square (FGLS) method is adopted to measure the impact of each element on the sales of different brands of thematic kid fashion. Based on the result of the model, specific suggestions are proposed for foreign thematic kid fashion companies and retailers to meet the need of Chinese customers better and thus attain a larger market share in China"s market.

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“…According to Wambui (2018), in Isuzu East Africa, the revenue growth and sales growth is highly dependent on consumer purchasing behaviour. Ramya and Ali (2016) attributes consumer purchase decisions to marketing factors and recommends further research on the effect of economic factor and sociological factors on consumer buying behaviour. Hitesh (2015) attributes consumer purchase decisions to psychological factors.…”

mentioning

confidence: 99%

Economic Factors Affecting Consumer Purchasing Decisions in the Kenya Motor Industry

2024

JESD

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This study aimed at establishing the economic factors affecting consumer purchasing decisions in the Kenya motor industry The independent research variables were motor vehicle cost, consumer income level and consumer credit access. The dependent variable was consumer purchasing behavior. The main research question was whether economic factors affect the consumer purchasing decisions in the Kenya motor industry. Using descriptive research design, correlational analysis and primary data that was centered on a target population of 92,157 buyers of the 107,499 cars that got new registration numbers in Kenya in the year 2021, the study adopted a sample size of 398 respondents as derived from the Solvin's formula through whom the questionnaires were distributed. The study findings reveal concluded a statistically significant strong negative relationship between motor vehicle cost on consumer purchasing decisions. The study also concludes that both consumer income and credit access has a statistically significant positive relationship on consumer purchasing decision.

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Factors Affecting the Customer Buying Behavior in Relation to Readymade Garments in Bangladesh

Cited by 4 publications

References 13 publications

Total Quality Management (TQM) Adoption in Bangladesh Ready-Made Garments (RMG) Industry: A Conceptual Model

Total Quality Management (TQM) Adoption in Bangladesh Ready-Made Garments (RMG) Industry: A Conceptual Model

Purchasing of Thematic Kid Fashion at the Belt and Road Market

Economic Factors Affecting Consumer Purchasing Decisions in the Kenya Motor Industry

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