Factors Affecting the Adoption of Social Media Among Jordanian SMEs Based on UTAUT Mode

Alshourah, Sultan; Altawalbeh, Manal; Jodeh, Ibrahim; Hasan, Munner

doi:10.1007/978-3-031-10212-7_13

Cited by 2 publications

(4 citation statements)

References 15 publications

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“…The findings of this study show that attitude (AT) significantly influences behavioral intention. In other words, students' intentions to adopt new technology will be positively impacted by their attitudes toward it [3,29,42,44,45]. In this study, e-learning will be used as a complement to explain actions.…”

Section: Attitudementioning

confidence: 99%

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Using the TPB model to determine factors affecting e-learning adoption in Jordanian higher education

Altawalbeh,

Al-Mughrabi

2024

ijirss

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The purpose of this study was to use the TPB Model to identify the variables influencing the adoption of e-learning in Jordanian higher education. The worldwide trend towards e-learning has resulted in considerable operational changes for Jordan's higher education institutions (HEI). There were 850 students in the sample. The proportionate stratified random sample approach was used to select them at random from the general population. To gather information, a questionnaire was developed. The tool's validity and dependability were guaranteed. An analysis of regression was done to evaluate the associations between the constructs. The findings demonstrated that attitude (AT), subjective norm (SN), and perceived behavioral control (PBC) significantly influence behavioral intention (BI). In light of the results, the researchers proposed rerunning the study in various contexts (such as additional Jordanian universities) in order to assess the validity of the enlarged research model. The sample could comprise both actual users of online learning and non-users in order to compare the findings and ascertain why e-learning is being adopted or not. The study's findings provide a framework for understanding the factors influencing faculty members' and students' intents to use e-learning at Jordanian institutions, which can be useful for students, policymakers, and system developers.

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Section: Attitudementioning

confidence: 99%

“…Many researchers have used TPB to study behaviors related to technology and discovered that PBC is a major predictor of intention [2,51,52]. Perceived behavioral control (PBC) was found to be significant in predicting intentions to utilize a Blackboard system in an e-learning study [4,29,45].…”

Section: Perceived Behavioral Controlmentioning

confidence: 99%

Using the TPB model to determine factors affecting e-learning adoption in Jordanian higher education

Altawalbeh,

Al-Mughrabi

2024

ijirss

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“…For instance, Instagram's algorithm favors high-engagement content, pushing businesses to create visually striking and interactive posts. Brands like Airbnb have mastered this by sharing captivating travel photos and stories, engaging their audience and enhancing their brand appeal [8].…”

Section: Understanding the Social Media Landscapementioning

confidence: 99%

“…Companies like LEGO actively encourage customers to share their product experiences on social media. This feedback is invaluable for understanding customer needs and preferences, which can guide future product development and marketing strategies [8]. Another aspect of customer service on social media is the opportunity for brands to engage in community building.…”

Section: Customer Support and Service On Social Mediamentioning

confidence: 99%

Integrating Social Media in CRM: Engaging Customers on Digital Platforms

Riaz Pitafi,

Mumtaz

2024

Business, Management and Economics

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This chapter explores the integration of social media into Customer Relationship Management (CRM), highlighting its significance in modern business practices. It covers the rise of social media in business, focusing on key platforms and their impact on CRM. The chapter discusses strategies for integrating social media into CRM, emphasizing the importance of aligning these with business objectives. It examines tools and technologies for effective integration, engagement techniques, personalization strategies, and the role of social media in customer support. Additionally, it addresses ethical and legal considerations and forecasts future trends in social media and CRM integration.

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Factors Affecting the Adoption of Social Media Among Jordanian SMEs Based on UTAUT Mode

Cited by 2 publications

References 15 publications

Using the TPB model to determine factors affecting e-learning adoption in Jordanian higher education

Using the TPB model to determine factors affecting e-learning adoption in Jordanian higher education

Integrating Social Media in CRM: Engaging Customers on Digital Platforms

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