Factors Affecting Sustainable Fashion Consumption: A Systematic Review and Research Orientations

Abstract

Fashion is the second-largest environmental polluter globally, prompting governments, businesses, and consumers to pay more attention to sustainable fashion. Sustainable fashion is considered an environmentally friendly solution and is gradually becoming an essential trend for the future. In the current context, to promote the consumption of sustainable fashion products, governments and businesses need to delve deeper into the factors influencing consumer shopping behavior. This study analyzed 112 relevant research documents, which were selected and organized systematically. The research employed evaluation methods and synthesized materials from various continents worldwide, with a focus on Asia and Europe. Most of the collected research articles were conducted using both quantitative and qualitative methods. Additionally, the authors synthesized and observed, selecting articles that were central to the topic to provide accurate statistics and evaluations. Furthermore, this article identified gaps in the research context and proposed new directions for future studies. The primary focus of this research lies in the factors influencing sustainable fashion consumption, aiming to provide multidimensional perspectives for researchers, businesses, and governments. After analyzing the 112 research papers, several frequently mentioned factors impacting sustainable fashion consumption include product quality, environmental concern, environmental awareness, and brand image. Moreover, these factors positively correlate with purchasing sustainable fashion products. This study contributes to the theory, practice and adds value to potential future research directions.