Factors Affecting Students’ Perception of Online Shopping

Abstract

In the recent time, the Internet is being used as the main source to provide us information and has been vastly exploited for our own convenience. It can be seen as a mean to provide us fun and pleasure with unlimited opportunities. Hence, online shopping is an action or activity of purchasing goods and services through the Internet. This includes people going online, logging in to a shopping website, purchasing goods and services and arranging for delivery. Besides that, the buyer either pays with credit or debit card or through third party online transfer or cash on delivery for the goods and services. The research emphasizes on factors affecting students’ perception of online shopping. It focuses on the following variables such as convenience, ease of use, usefulness, privacy and security and saves money, time and effort as the main factors in affecting a student to pursue with online purchases. The theoretical foundations for this study are Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB). A total of 200 respondents from a private university in Malaysia participated in this research. Samples were selected using convenience sampling and the respondents answered the questionnaire via Google form and paper and pencil method. A nominal scale and Five-point Likert scale was used to design the questions in the questionnaire. Data analysis methods used in this research were Descriptive Analysis, Reliability Analysis and Multiple Regression Analysis. The data collected and also information in this research are highly beneficial and valuable to students, supervisors, academics, researchers, learning institutions, business organisations and the government as we are able to gauge and understand the factors affecting students’ perception on online shopping. However, there are some limitations as this research does not reflect the actual student population in tertiary education in Malaysia and it only focuses on four variables i.e. convenience, ease of use, usefulness, privacy and security and saves money, time and effort. There are several possibilities for future researches whereby one can focus more on other influencing factors such as trust, risk, complexity, pervasive technology usage, tech savvy future generations and many more.

Does Electronic Word-of-mouth (EWOM) Matter? Using PLS-SEM Approach to Reveal Generation Z Online Purchase Intention

“…This is due to customers' persistent fears about security and privacy issues, which is one of the most significant hurdles to e-commerce adoption that can be overcome by technology advances (Zainol et al, 2017). As a result of technical progress, customers are cautious to conduct internet transactions because it is difficult to make purchases online and there are security and privacy issues (Chelvarayan et al, 2021). Due to the existence of third-party individuals, such as cybercriminals and hackers, who have the ability to mishandle user data, privacy was not the only factor that influenced the company's decision to handle customer data (Chelvarayan et al, 2021).…”

“…As a result of technical progress, customers are cautious to conduct internet transactions because it is difficult to make purchases online and there are security and privacy issues (Chelvarayan et al, 2021). Due to the existence of third-party individuals, such as cybercriminals and hackers, who have the ability to mishandle user data, privacy was not the only factor that influenced the company's decision to handle customer data (Chelvarayan et al, 2021). Hackers may not only originate from within the organization, but also from external or unknown sources.…”

“…Consider that the consumer's perception of the outcome of online purchasing experiences is perceived effectiveness, whilst their perception of the process associated to the conclusion is perceived usability. Customers desire a system that is less cumbersome and user-friendly while shopping online (Chelvarayan et al, 2021). However, if users learn that navigating the site is difficult and cumbersome, their desire to shop online will decrease.…”

“…Online purchase is an act or practice of acquiring products or services via Internet (Chelvarayan et al, 2021). Globally, it continues to rise as each year passes.…”

How Website Design And Young People’s Acceptance Of Technology Impact Their Online Shopping Experiences

“…It has been determined by many studies that consumers do not only shop to meet their needs (Arfani, 2020;Chang et al, 2020;Chelvarayan et al, 2021;Ltifi and Gharbi, 1970) but also visits online shopping sites as a break from their daily routine, for entertainment, or to learn about what new products have been released. Consumers prefer easily navigable websites that they believe will expedite their ability to find exactly what they are looking for.…”