Factors Affecting Intention to Use on the Digital Banking Services Offered by Digital Banks in Indonesia
Abstract:The rapid advancement of technology has encouraged the emergence of digital banks, which provide all their services via mobile phone. The researchers are curious about the factors that influence the tendency of public acceptance of digital banks. The findings of this research are expected to provide insights for digital banks to pay more attention to these factors, in order to improve customer acquisition and financial performance. A model was developed based on the Technology Acceptance Model with additional … Show more
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