Factors Affecting Intention to Transact by Electronic Payment in Supermarkets in Hanoi (Vietnam)
Abstract:The study is conducted based on 391 observational samples in Hanoi with the context that Vietnam is promoting digital transformation in all aspects of life. Research has shown that: "Performance Expectancy", "Effort Expectancy", "Social Influence", "Facility Conditions" and "Security and Privacy" have a positive impact on the e-payment intention of shoppers in supermarkets in Hanoi, especially Facility Condition is the most influential factor. In addition, the result also found that the age variable also acts … Show more
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