Factors Affecting Energy-Efficient Household Products Buying Intention: Empirical Study

Abstract

The aim of this study is to identify the factors affecting behavioural intention in buying energy-efficient household products in Malaysia. The extended Theory of Planned Behaviour (TPB) was tested in this research. Five hypotheses were tested using data derived from 336 residences in Malaysia. The hypothesized model incorporates knowledge and reasonable price into the conventional (TPB) model. Multiple regression analysis was used to examine the relationship between the independent and dependent variables. The results of the multiple regression analysis show that attitude, subjective norm, perceived behavioural control, knowledge and reasonable price have significant and positive effect on energy-efficient household product buying intention among residences in Malaysia. This research results provide insights for companies for promotion of green technological products and in strategizing to motivate residence in Malaysia to embrace green consumption behaviour.

Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria

“…Bajcinovci [87], Kittipongvises et al [88] and Alam [89] insist environmental pollution and climate change issues and problems are now of global health and environmental concern. A complex phenomenon which is directly reflected on economic and human development [87].…”

Environmental Management Challenges and Possible Solutions Regarding Chemical Pollution Caused by Households in Latvia: A Qualitative Pilot Study

“…Respondents have noticed that information about chemical product`s composition and labelling is difficult to understand and is complicated. Other researches showed that available information can influence the choice of households' chemicals and people without specific education have lack of knowledge about labelling of chemical products [25], [26].…”

Consumption of Green Product as a Means of Expressing Green Behaviour in an Emerging Economy: With the Case Study of Malaysia

“…While some studies criticize Ajzen’s framework for not having enough evidence to capture green behaviour (Padel & Foster, 2005), others argue that attitude does not account for green behaviour nor predict behavioural action (Thøgersen & Ölander, 2003). Many empirical studies have suggested some modification to Ajzen’s framework to overcome attitude- and behaviour-driven restrictions (Alam et al, 2019). Such modifications will assist experts and policymakers to evaluate the reasons for limiting the inconsistency of attitudes and behaviours.…”

“…Such differences guide consumers in various purchasing decision alternatives. Environmental issues are now of global concern and are key considerations directing consumer preferences and policymaking (Alam et al, 2019). Some consumers are committed to becoming green, while others are resistive (Ogiemwonyi et al, 2019).…”