Factors Affecting Customers’ Happiness: A Systematic Review in the Service Industries

Alhammadi, Saeed Mohamed Khatir; Alshurideh, Muhammad

doi:10.1007/978-3-031-20601-6_43

Cited by 2 publications

(2 citation statements)

References 36 publications

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“…Customers' likelihood of participating in LSS is closely linked to their intention to make a purchase, according to Song et al, [63]. Product quality [64], product price [65], sales promotion [66], professionalism [67], interactivity [68], and entertainment [69] have all been discovered to be substantially correlated with customers' purchase intention. These studies focus on conventional or online shopping, and few research explore the variables influencing Malaysian LSS.…”

Section: Customers' Purchase Intention (Cpi)mentioning

confidence: 99%

Factors Influencing E-commerce Live-streaming Shopping Customers Purchase Intention in Malaysia: A Conceptual Paper

Duan,

Begum

2024

AEMPS

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For fewer than a decade, live-streaming shopping (LSS) has been gradually expanding in Malaysia. LSS also known as live video shopping, enables real-time interaction between customers and online merchants. Nevertheless, there is a lack of thorough study on the elements influencing customers purchase intention, and the scope of a comprehensive framework is still restricted. This research aims to look at how Malaysian customers purchase intentions are affected by the e-commerce LSS features (product quality, product price, sales promotion, professionalism, interactivity, and entertainment). Additionally, this research will also examine whether customers trust acts as a mediating variable between e-commerce LSS features and customers purchase intention based on the Stimulus-Organism-Response (S-O-R) model. A questionnaire will be utilised in a quantitative research method to gather primary data from Malaysian online customers who have made purchases from LSS and are between the ages of 18 and 59. Statistical Package for Social Science (SPSS) and Partial Least Squares Structural Equation Modelling (PLS-SEM) will be utilised to analyse the data that has been obtained. It is anticipated that the researchs findings will demonstrate that e-commerce LSS features will boost customers purchase intention and that this relationship will be mediated by customers trust. In addition, this research will have implications for live-streamers, online merchants, and policymakers who aim to target LSS in Malaysia by providing strategies for satisfying customers requirements and demands in terms of merchandises and services. Besides that, this research will add to the body of knowledge available to scholars in the future who are interested in this field.

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Section: Customers' Purchase Intention (Cpi)mentioning

confidence: 99%

Factors Influencing E-commerce Live-streaming Shopping Customers Purchase Intention in Malaysia: A Conceptual Paper

Duan,

Begum

2024

AEMPS

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“…Numerous studies point out that consumers' purchase intention increases when they feel committed to the brand image (Dinh et al ., 2023; Lau et al ., 2023). However, recent literature shows little empirical evidence of the possible relationships between the dimensions of consumer brand engagement (CBE), consumer happiness and purchase intention in the fashion industry (Alhammadi and Alshurideh, 2023). One of the reasons for this is that academic studies of consumer happiness are in an emerging phase (Chen et al ., 2021).…”

Section: Introductionmentioning

confidence: 99%

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

Gutiérrez-Rodríguez,

Cuesta-Valiño,

Ravina-Ripoll

et al. 2023

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PurposeThe objective of this paper is to define a structural equation model (SEM) that examines how fashion consumers' expectations of consumer brand engagement (CBE) influence purchase intention, both directly and through consumer happiness as a mediator. For this purpose, the authors will develop the components of CBE and consumer happiness variables, whose relevance in the literature has increased considerably.Design/methodology/approachFor this purpose, a cross-sectional descriptive study was carried out by means of a survey developed on the basis of the scales found in the literature, with a sample of 1,296 consumers representative of the Spanish population. The method used to test the hypotheses was partial least squares SEM.FindingsThe results of this research indicate that both CBE and consumer happiness positively influence the purchase intention of fashion brands. In turn, the importance of the dimensions of the antecedent variables can be established.Research limitations/implicationsThe current research does not allow a longitudinal analysis of the consumption of fashion retailers. The findings of this scientific study provide a wealth of theoretical and practical information for managers to develop management models based on the sensory enjoyment of their consumers.Originality/valueOne of the novelties of this study is that it considers the consumer happiness variable and its dimensions in a consumer behavior model together with CBE.

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Factors Affecting Customers’ Happiness: A Systematic Review in the Service Industries

Cited by 2 publications

References 36 publications

Factors Influencing E-commerce Live-streaming Shopping Customers Purchase Intention in Malaysia: A Conceptual Paper

Factors Influencing E-commerce Live-streaming Shopping Customers Purchase Intention in Malaysia: A Conceptual Paper

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

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