Factors Affecting Consumers Purchasing Decision of Toiletries Products: An Empirical Study on Square Toiletries in Khulna City

Islam, Rabiul; Perveen, Rumana; Islam, S. M. Monirul; Ahamed, Bulbul

doi:10.3329/jbt.v9i1.22779

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…[9] In a research, Islam, M.R. [10] discovered that customers assess brand image, cost and obligations, distinctiveness, prestige, and customer relationship while making purchase decisions. A.B.…”

Section: P Venkata Subbaiah (2021)mentioning

confidence: 99%

Impact of corporate reputation on rural consumer brand attitude and purchase intention markets

P¹

2021

J.M.S

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The main objective of this study is to determine the effects of the negative corporate CEO and corporate social responsibility reputations on the changes in rural consumers’ brand attitudes and purchase intentions. To accomplish this study determination,we anticipated the associations between brand awareness and perceived quality and initial brand attitude and purchase intention by relying on the hierarchy of effects model; then we assessed the changes in brand attitude and purchase intention after providing information on negative corporate reputation. Multiple regression analysis and paired samples T-tests were conducted to test the hypothesized relationships using a convenience sample of 670 respondents. The empirical results support significant effects of brand awareness, perceived quality and corporate reputation on brand attitude and purchase intention.

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Section: P Venkata Subbaiah (2021)mentioning

confidence: 99%

Impact of corporate reputation on rural consumer brand attitude and purchase intention markets

P¹

2021

J.M.S

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“…Conducting the study among 200 respondents study reveals some important factors influenced on customer's perception toward choosing branded clothes while purchasing and these are offers and discount, attractive range of color and designs, reasonable product price, the frequency of advertisement in print and electronic media and the attractiveness of advertisements. Islam et al(2014). Babu (2004) found that TV advertisement and celebrity endorsement attract customer m more to recall the message regarding the brand very rapidly and female consumers feel confident tsao buy the product when they catch positive word of mouth of the product.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumers’ Perception toward Brand Preferences while Purchasing Personal Care Products: A Study on Rajshahi City

Karmakar

Ahmed

2019

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This study conducted to focus the consumers’ perception of international brand over local brand while purchasing personal care products. Consumers’ perception highlighted on customer’s psychology that determines their viewing attitude towards using the local or international brand. Globalization makes the foreign trade easier than before and the availability of international brands confused the consumers’ ethnocentrism towards local brand but it is also true that using too much foreign products can destroy the employment opportunity of local people and also the country may face of security issues from foreigners. To examine the topic a convenient sampling method was applied to collect response from 280 customers from which 268 found free from errors; those respondents were used for the final study. The findings highlighted some factors that influence customers’ perception toward choosing brand while purchasing personal care products. Data were collected from local customer of new market and Shaheb Bazar area of Rajshahi city. Study reveals that according to the perception of the customer, product quality of local brands, price consideration, country of origin, availability of foreign brands and promotional actions have a significant role toward customer mind while purchasing products. Moreover the findings suggest that, for the wellbeing of the society, local products need foremost priority to expand their business. As it is known that more demand of local products lead more production that create more job opportunity in the market and to build the country as self-sufficient, a customer focused local market should be enhanced. The major contribution of the current study is that it focuses consumer’s observation and suggestion to create more opportunities for local brand in market place.

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Factors Affecting Consumers Purchasing Decision of Toiletries Products: An Empirical Study on Square Toiletries in Khulna City

Abstract: This study is an attempt to identify the factors which affect consumers in

Cited by 2 publications

References 6 publications

Impact of corporate reputation on rural consumer brand attitude and purchase intention markets

Impact of corporate reputation on rural consumer brand attitude and purchase intention markets

Consumers’ Perception toward Brand Preferences while Purchasing Personal Care Products: A Study on Rajshahi City

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Factors Affecting Consumers Purchasing Decision of Toiletries Products: An Empirical Study on Square Toiletries in Khulna City

Abstract: This study is an attempt to identify the factors which affect consumers in

Cited by 2 publications

References 6 publications

Impact of corporate reputation on rural consumer brand attitude and purchase intention markets

Impact of corporate reputation on rural consumer brand attitude and purchase intention markets

Consumers’ Perception toward Brand Preferences while Purchasing Personal Care Products: A Study on Rajshahi City

Contact Info

Product

Resources

About

Factors Affecting Consumers Purchasing Decision of Toiletries Products: An Empirical Study on Square Toiletries in Khulna City