Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy

Khan, Mussadiq Ali; Hashim, Sharizal; Bhutto, Muhammad Yaseen

doi:10.6007/ijarbss/v11-i14/8576

Cited by 3 publications

(3 citation statements)

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“…Halal literacy is very important for halal food consumers, because they will know better about sharia (M. A. Khan et al, 2021). Empirically it has been proven that halal literacy can influence the purchase of halal food (Sardiana, 2019).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Halal-Labeled Food Shopping Behavior: The Role of Image, Trust, and Satisfaction With Attitude

Ridwan,

Luki Adiati Pratomo

2023

j. ekon. n.a. econo.

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This research aims to examine the shopping behavior of halal-labeled food and the role of several factors in shaping consumer attitudes. Indonesia is a country with the largest Muslim population in the world, leading to high consumption of halal products. The demand for halal food continues to rise in the global market, with the halal food industry expected to reach trillions of dollars by 2027. Brand image, trust, and satisfaction are believed to influence consumer attitudes in purchasing halal-labeled food. This study employs a quantitative approach with a survey method and a questionnaire as the data collection instrument. Respondents are asked to assess variables related to shopping behavior of halal-labeled food using a Likert scale. The research findings conclude that brand image, trust, and satisfaction positively influence consumer attitudes in buying halal-labeled food. Therefore, companies need to enhance brand image, strengthen trust, and ensure customer satisfaction to improve consumer attitudes towards halal-labeled food. By optimizing these factors, consumers are expected to be more inclined to purchase and consume halal food products, thereby supporting the growth of the halal food industry in Indonesia. The managerial implications of this research suggest that companies should reinforce their brand image, enhance consumer trust, and ensure customer satisfaction to cultivate positive attitudes towards halal-labeled food products

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Section: Hypothesis Developmentmentioning

confidence: 99%

Halal-Labeled Food Shopping Behavior: The Role of Image, Trust, and Satisfaction With Attitude

Ridwan,

Luki Adiati Pratomo

2023

j. ekon. n.a. econo.

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“…Khan et al, 2022), halal food awareness (Akın & Okumuş, 2021), spirituality, satisfaction, image, and trust (Muflih & Juliana, 2021), and halal literacy (M. A. Khan et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…Usman et al (2022) created a Muslim consumer decision-making style (MCDMS) with ten dimensions and discovered a significant effect on the intention to purchase halal food. Halal literacy is critical for halal food consumers because it allows them to better understand Sharia (halal and thoyib requirements of food) (M. A Khan et al, 2021)…”

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confidence: 99%

Determinants of halal food purchase decisions for Go Food and Shopee Food users

Fachrurrozie

Muhsin

Nurkhin

et al. 2023

Innovative Marketing

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Indonesia is one of the world’s biggest halal food product and service consumers. The halal industry will continue to expand as the Muslim community’s needs grow. Therefore, application development for online halal food providers through the Go Food and Shopee Food platforms is in high demand. This paper aims to analyze the determinants of Go Food and Shopee Food users’ halal food purchase decisions. The theory of planned behavior (TPB), the theory of consumer behavior, and the unified theory of acceptance and utilization of technology (UTAUT2) were used. The research sample consists of Go Food and Shopee Food users chosen randomly from a pool of 104 respondents. The data were collected using a questionnaire developed from previous studies and the theories applied (TPB and UTAUT2). Respondents received questionnaires online via Google Forms. Path analysis was used in this study. The findings show that TPB constructs can adequately explain halal food purchase behavior. The attitude toward the purchase of halal food and subjective norms affect the user’s intentions to purchase halal food. The coefficients are 0.291 and 0.379, with a p-value &lt; 0.001. The user’s intention determines the positive decision to purchase halal food with a coefficient of 0.843 and a p-value &lt; 0.001. Halal awareness is a powerful predictor with a coefficient of 0.206 and a p-value of 0.014. However, perceived behavioral control, halal literacy, religious commitment, financial literacy, and UTAUT2 constructs (price value, hedonic motivation, and habit) were not found to determine the intention to purchase halal food.

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Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)

Bhutto

Ertz

Soomro

et al. 2022

JIMA

Self Cite

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Purpose The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and investigating the effect of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relationships between attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC) and intentions to purchase halal cosmetics. Design/methodology/approach The method of data collection used was self-administered surveys with customers in two stores in Karachi, Pakistan, yielding 267 valid questionnaires. To guarantee validity and reliability, convergent and discriminant validity analyses were conducted, and structural equation modeling was advanced to assess the relationships between variables using smart partial least squares 3.0 software. The interaction moderation technique has been used to examine the moderating effect of halal literacy on the purchase intention (PI) of halal cosmetics. Findings The results show that RC and self-efficacy both significantly impact the attitudes of Gen Y. Normative beliefs also had a significant relationship with SN. Further, ATT and SN had a significant relationship with PI of halal cosmetics, while PBC was nonsignificant. Furthermore, halal literacy is found to have a positive moderating influence on ATT and PI, and SN and PI. Finally, the moderating effect of halal literacy does not exist in the relationship between PBC and PI. Research limitations/implications Participants’ characteristics should vary for future studies, and larger sample sizes may yield different results. It is critical for managers working in the cosmetic industry to monitor Muslim consumption patterns to develop strategies to reach Muslim consumers. This study reveals the effect of RC, self-efficacy and the moderating role of halal literacy on the behavioral attitudes of a booming market sector, which can guide marketing managers in developing more effective advertising campaigns. Originality/value This paper contributes to the halal consumption literature by exploring RC and self-efficacy as constructs for the very first time in the TPB model. To the best of the authors’ knowledge, this study is the first to explore the influence of halal literacy on Gen Y Pakistani Muslim consumer behavioral intention toward halal cosmetic products using the TPB model. The paper offers an extended TPB model framework that may be of interest to scholars, marketers and policymakers.

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Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy

Cited by 3 publications

References 50 publications

Halal-Labeled Food Shopping Behavior: The Role of Image, Trust, and Satisfaction With Attitude

Halal-Labeled Food Shopping Behavior: The Role of Image, Trust, and Satisfaction With Attitude

Determinants of halal food purchase decisions for Go Food and Shopee Food users

Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)

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