“…In the increasingly competitive market of mobile commerce [m-commerce] tablets are often preferred as they offer ease of use advantages over the smaller screen of mobile phones (Ghose, Godfarb, and Han, 2012). A number of scholars have explored the use of tablets; user search behaviour (Ghose, Han, and Xu, 2013;Song, Ma, Wang and Wang, 2013) the influence of age and gender in tablet adoption (Hur, Kim and Kim, 2014), the impact of tablets on productivity and satisfaction by business users (Khuhro, Qureshi, Humayon, Tahir and Khan, 2016, Bredican, 2016, Chan-Olmsted and Shay, 2016, Kim, Lim, Proctor, and Salvendy, 2016, a cross cultural analysis of t-commerce (Olaleye, Salo and Ukpabi, 2018). Nevertheless, the loyalty of tablet users when undertaking t-commerce has received scant attention, moreover the loyalty of tablet users in a developing economy remains inchoate.…”