Factor Analysis of Sharia Mobile Banking Using the Utaut2 Model in Millenial Generations
Zia Julita,
Euphrasia Susy Suhendra
Abstract:The rapid development of technology has had an impact on a variety of fields, one of which is banking. All banks compete in making services digitally. Shariah Bank provides mobile banking app services for use by millennial-dominated customers. The aim of this research is to identify the factors that influence millennials use of mobile sharia banking using the UTAUT2 model. This research is quantitative research, where the research instrument is a questionnaire with a Google Form to obtain primary data from res… Show more
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