Factor affecting user satisfaction in agricultural e-commerce applications: Facing the new normal

Nusifera, Alfa Nursyamiza; Najib, Mukhamad; Kirbrandoko, Kirbrandoko

doi:10.22219/jibe.v4i02.12954

Cited by 4 publications

(4 citation statements)

References 19 publications

(17 reference statements)

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“…These are loyal customers whose experience with a product exceeds their expectations and will provide very positive word of mouth about a product to others. So orange marketers must strive hard to create and design strategies to do so in order to gain customer loyalty (Do et al, 2023;Liang et al, 2008;Nusifera et al, 2020).…”

Section: Resultsmentioning

confidence: 99%

The Influence Of Satisfaction And Trust On Consumer Loyalty In Medan Oranges In Medan City Compared To Imported Oranges

Hasibuan,

Netti Tinaprilla,

Joko Purwono

2023

J. Agr. Soc. Eco. and Buss.

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People's lifestyles are changing to meet their needs, and they are increasingly shopping at modern retailers. For Indonesian consumers, the presence of modern retail businesses such as minimarkets, supermarkets and even hypermarkets is very encouraging. Consumers are pampered with various positive things related to shopping convenience, safety, comfort, increasingly diverse product variations, increased product quality, and of course cheaper product prices due to competition. This research aims to test the influence of all aspects of the marketing mix on loyalty through satisfaction and trust The research uses a quantitative approach with an exploratory approach, the analysis method used is the SEM analysis method with Smart PLS. Based on the research results, it was found that only price influenced satisfaction. satisfaction and trust have a significant influence on loyalty. Furthermore, satisfaction is able to mediate price on loyalty.

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Section: Resultsmentioning

confidence: 99%

The Influence Of Satisfaction And Trust On Consumer Loyalty In Medan Oranges In Medan City Compared To Imported Oranges

Hasibuan,

Netti Tinaprilla,

Joko Purwono

2023

J. Agr. Soc. Eco. and Buss.

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“…This services that in accordance with their expectations a positive experience is formed by resulting in customer's satisfaction and desires to repurchase the products and reuse the services. Moreover, according to (Nasser et al, 2015) there is a significant difference between the online and offline market. Customers make purchases through the website so that companies should develop attractive information on the website.…”

Section: Part 2: Discussionmentioning

confidence: 99%

The Secret to Success in Agriculture E-Commerce: E-Service Quality of Panenpa

Basmantra,

Supartha,

Emmerson

et al. 2023

j.imb

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The development of digital technology is an innovation that able to increase the country's economic growth. This development is considered as the key solutions to any problems in Indonesia. Sectors that have high potential is the agricultural sector. Agricultural e-commerce system is one the instance form of implementing digital technology in the agricultural sector. It plays a pivotal role in helping farmers to market their agricultural products and on the other hand, it provides benefits for fresh products consumers. The aim of this research is to synthesize the existing literature on the e-service systems in the agricultural fields by exploring the readiness of the e-commerce, tailored to working women/working housewives in Bali. This research used a qualitative method, and the data was collected using purposive sampling technique through the interview method. For the results, researcher founded knowledge gaps and beliefs in the domains of delivery service, product quality and payments fulfilment. To bridge identified gaps, researcher strongly suggest renewal and improvement on the lacking to meet customers satisfaction and escalate repurchase intention. For practitioners, this study is meaningful in the study of electronic service quality of agricultural e-commerce to understand customer’s motivation and expectations towards the use of e-service.

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“…The factors that influence user satisfaction in agricultural e-commerce applications were studied by A.N. Nusifera et al (2020). Their study found that most agricultural e-commerce users were women in their 20s and 30s, often married and well-educated.…”

Section: Discussionmentioning

confidence: 99%

Satisfying the consumer demand for agricultural products: Possibilities and its prediction

Amrahov,

Rahimli,

Mirzazadeh

et al. 2023

Scientific Horizons

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In the modern world, consumer preferences and demand for agricultural products are constantly changing. Meeting these demands efficiently and effectively is crucial for the sustainability and profitability of the agricultural sector. That is why it remains important to study the demand for agricultural products and find methods to predict it. The research aims to investigate the main factors that influence the demand for agricultural products. The main methods used in this study were analysis, abstraction, forecasting and modelling. The article examines the level of demand satisfaction, the current situation and opportunities depending on the scale of the market, the volume of goods and services, based on the fact that the satisfaction of consumer demand is one of the current problems in the world. The relationship between the development of agriculture and meeting the demand for food products and solving the problem of starvation was emphasized. Factors affecting consumer demand in agriculture – consumption costs, number of consumers, gross agricultural product, consumer price index, consumer incomes were analysed. On the basis of econometric analysis, the dependence between the optimization of consumer demand and the indicators related to it was determined. Using multi-factor linear correlation and multi-factor linear regression models, were described the level of actual and regression model consumption costs, as well as the forecast for the next years. The study contributes new knowledge to assess the level of demand for agricultural products

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Factor affecting user satisfaction in agricultural e-commerce applications: Facing the new normal

Cited by 4 publications

References 19 publications

The Influence Of Satisfaction And Trust On Consumer Loyalty In Medan Oranges In Medan City Compared To Imported Oranges

The Influence Of Satisfaction And Trust On Consumer Loyalty In Medan Oranges In Medan City Compared To Imported Oranges

The Secret to Success in Agriculture E-Commerce: E-Service Quality of Panenpa

Satisfying the consumer demand for agricultural products: Possibilities and its prediction

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