Factor Affecting Customers’ Decision to Use Mobile Banking Service: A Case of Thanh Hoa Province, Vietnam

This study aims to examine the influence of attitudes on customers' intention to participate in online fashion sharing. A framework was proposed to investigate the relationships between consumer motivation, consumer attitude, and purchase intention in the manner of adopting a fashion-sharing platform. Consumer motivations are divided into three categories: utilitarian, hedonic, and ecological. The moderating effects of product replacement cycle (PRC) on consumer attitude and purchase intention are also investigated. Data collection was developed using a web-based survey where 180 consumer respondents from South Korea participated. The results of our analysis indicate that consumers' hedonic and ecological motivations are positively related to favorable consumer attitudes, even when consumers' utilitarian motivation is denied. Consumer attitude is also positively related to purchase intention in the fashion-sharing platform. A moderating effect of PRC is recorded between consumer attitude and purchase intention based on high and low PRC, as well as the effect of ecological motivation and consumer attitude on high PRC. This study enhances knowledge of consumer motivational factors in a fashion-sharing platform and provides insights for service providers to help them improve their target marketing.

Section: Consumer Motivationmentioning

confidence: 99%

The Effect of Consumer Motivations on Purchase Intention of Online Fashion - Sharing Platform

Won¹,

Kim²

2020

“…In particular, previous literature indicated that TAM consistently accounts for 40% of variance in usage intention and behaviors (Venkatesh & Davis, 2000). TAM has been widely examined and validated and is an extensively accepted model in different sorts of technologies related to user and organization acceptance and adoption such as the World Wide Web (Lederer, Maupin, Sena, & Zhuang, 2000;Van der Heijden, 2004;Tahar, Riyadh, Sofyani, & Purnomo, 2020), Intranet (Horton, Buck, Waterson, & Clegg, 2001), E-commerce (Olson & Boyer, 2003;Pavlou, 2003;Han, Thao Nguyen, & Nguyen, 2016), Internet Banking (Aldás-Manzano, Lassala-Navarré, Ruiz-Mafé, & Sanz-Blas, 2009, Mobile banking (Le, Trinh, & Nguyen, 2020;Phuong, Luan, Dong, & Khanh, 2020) that lead to their widespread acceptance.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

An Integrated Model of CSR Perception and TAM on Intention to Adopt Mobile Banking

Nguyen¹,

Nguyen²

2020

The purpose of this paper is to (1) evaluate a proposed conceptual model based on integrated Technology Acceptance Model (TAM) and Corporate Social Responsibility (CSR); (2) compare the differences between Vietnam and South Korea regarding the effects of consumer perception of CSR activities and technology acceptance on intention to adopt mobile banking. Structural Equation Modeling (SEM) was conducted to analyze the data collected from the field survey questionnaires administered to a convenience sample of Vietnamese and Korean banking customers. The results showed that there is a difference between South Korea and Vietnam with regard to intention to use mobile banking services. While the effects of social responsibility and environmental responsibility on trust, trust on perceived usefulness, perceived risk on intention to use, perceived usefulness on intention to use were significant in the context of Vietnam but those effects were not significant in South Korea. Therefore, this study has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of m-banking from the Vietnamese and Korean customers' perspectives. Finally, practical and theoretical implications for both banks and researchers in the m-banking context are also discussed in the concluding section.

“…Banking service is provided by a bank that allows its customers to conduct banking transactions (Le et al, 2020). Behavioral intention (BI) is described as a broad engagement of a client with a contemporary product or service that a person will consistently use in the future (Lai et al, 2019;Oliver, 2014).…”

Section: Introductionmentioning

confidence: 99%

Behavioral Intention to Accept and Use Banking Service

Ngân¹,

Khoi²

2020

Banking service is provided by a bank that allows its customers to conduct banking transactions and so the purpose of this study was to identify the factors that influenced the behavioral intention to accept and use banking services in Vietnam. The research methodology was implemented through two steps: qualitative research and quantitative research. Qualitative research was conducted with a sample of 30 people. Quantitative research was carried out as soon as the question was edited from the test results with a sample of 217 customers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intentions to accept and use banking service. The reliability and validity of the scale were evaluated by Cronbach's Alpha, Average Variance Extracted (Pvc), and Composite Reliability (Pc). The model selection of AIC showed that the behavioral intention to accept and use banking service was impacted by four components. The outcomes showed that the model of research intended to accept and use banking services in Ho Chi Minh, Vietnam showing the effects of 4 scales is built as perceived ease of use, trust, social norm, and innovation about banking services.