Factor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City

Maulani, Nurul Latifa; Parawansa, Dian Anggraece Sigit; Baumassepe, Andi Nur

doi:10.26487/hjbs.v3i1.411

Cited by 2 publications

(2 citation statements)

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“…Entrepreneurship is the mobilization of one's mind or body to create a business. In other words, entrepreneurs produce work for themselves and others (Maulani, 2021). The form of implementing an entrepreneurial attitude can be demonstrated by entrepreneurial activity with indications of innovative, proactive, and risk-taking abilities.…”

Section: Significantmentioning

confidence: 99%

Entrepreneurship and MSME market orientation toward creative industries: Society Era 5.0 in Makassar city

Abduh,

Remmang,

Abubakar

et al. 2024

5002

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Micro, small, and medium enterprises (MSMEs) are the most important pillar of the Indonesian economy. Based on data from the Ministry of Cooperatives and SMEs, the number of MSMEs currently stands at 64.2 million with an annual contribution to GDP of 61.07%, IDR 8,573.89 trillion. The contribution of MSMEs to the Indonesian economy includes the ability to absorb 97% of the total existing workforce and raise 60.4% of total investment. However, the MSMEs in Indonesia aren’t immune to existing challenges. The contribution of MSMEs to the economic cycle in Indonesia is quite large, reaching 90% every year. There are 19,000 MSME business units in Makassar City, dominated by the culinary sector. The regional government is committed to supporting MSMEs in the era of digitalization and global competition through Society Era 5.0. By increasing the ability of MSMEs to utilize e-commerce, it is hoped that the sector can grow and contribute significantly to the economy of Makassar City. The impact of the COVID-19 pandemic has encouraged a shift in the consumption patterns of goods and services from offline to online, with an increase in internet traffic of around 15%–20%. This momentum will accelerate digital transformation. Indonesia's digital economic potential is still wide open with the fourth largest population in the world and an internet penetration that has reached 196.7 million people.

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Section: Significantmentioning

confidence: 99%

Entrepreneurship and MSME market orientation toward creative industries: Society Era 5.0 in Makassar city

Abduh,

Remmang,

Abubakar

et al. 2024

5002

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“…Still, there are also general matters, such as the inviolability of personal information and its protection [14]. Perceived Ease of Use (PEOU) or perceived ease of use is a situation where consumers can use digital technology or systems without requiring them to expend more effort and not feel bothered when using these digital technologies or systems [15].…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis of Consumer Reuse Intention for Digital Healthcare Application Using The Extended TAM Approach

Tamara,

Maharani,

Heriyati

et al. 2023

E3S Web Conf.

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The technological disruption and conventional health services that required consumers to meet directly with health practitioners can now be accelerated through health service technology known as digital healthcare applications. In Indonesia, the use of digital healthcare applications increased rapidly when the Covid-19 pandemic hit the world. Therefore, the conventional health care service no longer suits the current market of health care. This study aimed to examine the factors in determining their influence on consumer reuse intentions in using digital healthcare applications. The methodology used is a quantitative method, with data collected by an electronic survey of customers using health care applications. Data is analyzed using SEM PLS. The finding showed that perceived usefulness, trust, privacy, and PEOU have and provide a positive influence on re-usage intention in reusing digital healthcare applications. However, this study did not test the mediation or moderation of the variables. Therefore, external variables limited to trust and privacy need to be explored further so that other external variables that might affect the use of digital healthcare applications can be obtained.

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Factor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City

Cited by 2 publications

References 0 publications

Entrepreneurship and MSME market orientation toward creative industries: Society Era 5.0 in Makassar city

Entrepreneurship and MSME market orientation toward creative industries: Society Era 5.0 in Makassar city

Analysis of Consumer Reuse Intention for Digital Healthcare Application Using The Extended TAM Approach

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