Facilitators and inhibitors of organic food buying behavior

Tandon, Anushree; Jabeen, Fauzia; Talwar, Shalini; Sakashita, Mototaka; Dhir, Amandeep

doi:10.1016/j.foodqual.2020.104077

Cited by 160 publications

(155 citation statements)

References 74 publications

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“…A recent study conducted in Vietnam concluded that, for emerging markets, environmental concerns definitively drive consumption and attitudes towards organic food [ 24 ]. In India, another emerging country, environmental consciousness does not moderate the associations between different users’ motivations and organic food buying behavior [ 95 ]. In Switzerland, the environmental impact of organic meat production is considered to be a more significant attribute than health concerns [ 40 ].…”

Section: Discussionmentioning

confidence: 99%

The Organic Food Choice Pattern: Are Organic Consumers Becoming More Alike?

Nunes

Madureira

Veiga

2021

Foods

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There is no doubt that the search for organic products is already more than a trend; it is an indisputable reality. More and more people are opting for a healthier lifestyle that starts with food, which has awakened a growing interest in understanding the reasons for these purchases. The motivational attributes of consumers’ decisions regarding the consumption of organic products are the main aim of this study. The survey included 250 respondents that filled a questionnaire by email and by personal interviews. We used a non-probabilistic sampling method, namely convenience sampling and the best–worst scaling method to analyze 10 attributes of organic purchasing decisions. Then, we studied the impact of the classification variables age, gender, academic level, place of residence, children under 18 living at home, and place of purchase of organic products on the attributes. Applying a chi-square test, we only obtained statistically significant differences for children under 18 living at home and the certification warranty (p = 0.011). The results show the dominance of credence attributes and egoistic motivations on organic consumption and may indicate a path towards the standardization of the organic consumer profile. This study emphasized that we may be facing a new organic consumer, for whom health-related factors are not just significant but overwhelming as well.

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Section: Discussionmentioning

confidence: 99%

The Organic Food Choice Pattern: Are Organic Consumers Becoming More Alike?

Nunes

Madureira

Veiga

2021

Foods

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“…Consumers may not intend to purchase green products, owing to several barriers and inconvenience relating to money, time, product availability, risk and unreliable ecolabels [60][61][62]. Perceived monetary barriers refer to consumers' perceptions of the high price of green products and their ability to afford these products [63].…”

Section: Perceived Monetary Barriersmentioning

confidence: 99%

Sustainable Food Consumption: Investigating Organic Meat Purchase Intention by Vietnamese Consumers

Nguyen

Greenland

2021

Sustainability

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Promoting sustainable food consumption contributes to the achievement of the United Nation’s Sustainable Development Goals. This study investigated the key determinants of consumer intention to purchase organic meat in an emerging market and a unique model was developed by incorporating environmental concern and guilt with the key components of the Theory of Planned Behavior. This model was then validated by obtaining data from a sample of 402 Vietnamese consumers at five food stores in Ho Chi Minh City, using a paper-based survey. The findings reveal that consumers who are concerned about the environment are likely to formulate favorable attitudes and downplay monetary barriers associated with organic food purchase. In addition, while attitudes and guilt about buying conventional meat have a positive effect on organic meat purchase intention, perceived monetary barriers significantly reduce the intention. These findings highlight both the rational and emotional aspects of organic food purchase intention and have important implications for key stakeholders and the encouragement of organic meat consumption.

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“…They should produce for the local market (local shops, fairs, bazaars, events), for the needs of agritourism, and for specific recipients, e.g., restaurants and other mass catering facilities [40,54]. Tandon et al [55] and Wojciechowska-Solis and Soroka [56] also point out that education should encourage producers to sell organic food in their stores. One of the activities in the Framework Action Plan for Organic Food and Farming in Poland for 2021-2027 is information about distribution channels, under which new forms of sale are to be promoted, e.g., purchasing cooperatives, portals facilitating the sale of organic products via the Internet, or socially supported agriculture [29].…”

Section: Discussionmentioning

confidence: 99%

“…Demand segmentation is taking place globally, and the group of the so-called "green consumers" who prefer a healthy lifestyle and organic products, including food, is growing [61][62][63][64][65]. It responds to the growing health awareness of society [21,55,65,66], society getting richer, and the growing popularity of vegan and vegetarian diets [30]. The fashion for organic products was also noticed by the authors surveyed by the article's authors and is considered one of the key motives for establishing and running organic farms.…”

Section: Discussionmentioning

confidence: 99%

Contemporary Challenges to the Organic Farming: A Polish and Hungarian Case Study

2021

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From year to year, there is an increasing demand for agricultural produce from certified organic farms. However, Poland and Hungary’s demand for this product is almost twenty times smaller than in Western European countries. The greater the demand by consumers for organic farming products, the more agricultural producers decide to switch from conventional farming to organic farming, and this farming is more environmentally friendly because it uses energy and natural resources responsibly, maintains biodiversity, maintains regional ecological balance, improves soil food, and maintains good water quality. This research aimed to compare the motives and barriers to running organic farms in Poland and Hungary, and the challenges farmers must face to undertake the trouble of running an organic farm. The research was carried out among 400 Polish and 400 Hungarian farmers running organic farms. For statistical calculations, discriminant analysis, as well as single-base and chain indices, were used. The main barriers for establishing organic farms: the necessity to adapt one’s farm to the EU requirements, using only natural fertilizers, low yields, the lack of proper advice, and a high degree of bureaucracy. Therefore, for organic farming to develop, further education is needed, both for farmers and consumers. An important aspect is improving the quality of the regulations and simplifying the administrative burden related to organic farming.

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Facilitators and inhibitors of organic food buying behavior

Cited by 160 publications

References 74 publications

The Organic Food Choice Pattern: Are Organic Consumers Becoming More Alike?

The Organic Food Choice Pattern: Are Organic Consumers Becoming More Alike?

Sustainable Food Consumption: Investigating Organic Meat Purchase Intention by Vietnamese Consumers

Contemporary Challenges to the Organic Farming: A Polish and Hungarian Case Study

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