Fachkräfte sichern: Wie Krankenhäuser sich für die Zukunft rüsten können

Jüngerhans, Markus; Reinersdorff, Andrea Braun von

doi:10.1007/978-3-658-00307-4_15

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2015

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“…Vereinzelt wurden bereits Instrumente und Maßnahmen zur Ausgestaltung eines externen PM im ärztlichen Bereich vorgestellt [16,21]. Auf die Bedeutung der attraktiven Gestaltung von Stelleninseraten, die Vorteilhaftigkeit einer persönlichen Ansprache von Zielgruppen, das Schaffen günstiger Rahmenbedingungen, wie z.…”

Section: Hintergrundunclassified

Personalmarketing in der Anästhesiologie

Berlet

2015

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The results of this PM study can contribute to the development of an effective and efficient conception of PM measures by hospitals. Addressing applicants through traditional job and internet-based advertisements should be supplemented by personalized targeting of potential applicants and innovative targeting instruments must be systematically developed and promoted in order to become effective. It remains questionable whether the target group of external PM can be reached with exclusively or even predominantly image-cultivating measures on behalf of the healthcare company, such as image campaigns. The most effective PM tools create good working conditions and develop factors contributing to the employer's attractiveness. These two tools should be given priority in human resource development also taking material incentives into consideration, all of which support the effective set-up of an employer branding.

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Section: Hintergrundunclassified

Personalmarketing in der Anästhesiologie

Berlet

2015

Anaesthesist

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Fachkräfte sichern: Wie Krankenhäuser sich für die Zukunft rüsten können

Cited by 1 publication

References 3 publications

Personalmarketing in der Anästhesiologie

Personalmarketing in der Anästhesiologie

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