Facework by global brands across Twitter and Weibo

Li, Chaoyuan; Wu, Doreen D.

doi:10.1016/j.dcm.2018.03.006

Cited by 20 publications

(12 citation statements)

References 20 publications

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“…In the area of business communication, Juita et al (2019) examined how executive leaders on Facebook employed representative, directive, expressive, commissive, and declarative speech acts to perform different politeness principles respectively based on the context of the speaker's communicative purpose. Li and Wu (2018) re-defined speech acts in terms of relational acts, and argued that multinational companies on Twitter and Weibo used speech acts of greeting, directing, expressing, sharing, and retweeting as linguistic strategies to perform facework and build solidarity with their followers. Similarly, humor is frequently used to demonstrate relationships and reinforce group solidarity on social media (Carr et al, 2012).…”

Section: Important Research Themesmentioning

confidence: 99%

Linguistic Studies on Social Media: A Bibliometric Analysis

Wang

Feng

2021

SAGE Open

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This study aimed to present the status quo of linguistic studies on social media in the past decade. In particular, it conducted a bibliometric analysis of articles from the field of linguistics of the database of Web of Science Core Collection with the aid of the tool CiteSpace to identify the general characteristics, major strands of linguistics, main research methods, and important research themes in the area of linguistic studies on social media. The main findings are summarized as follows. First, the study reported the publication trend, main publication venues, researched social media platforms, and languages used in researched social media. Second, sociolinguistics and pragmatics were found to be major strands of linguistics used in relevant studies. Third, the study identified seven main research methods: discourse analysis, critical discourse analysis, conversation analysis, multimodal analysis, narrative analysis, ethnographic analysis, and corpus analysis. Fourth, important research themes were extracted and classified based on four dimensions of the genre framework of social media studies. They were the participation nature and technology affordances of social media in the dimension of compositional level, the researched topics of education, (language) policy and politics in the dimension of thematic orientations, the researched discursive practices of (im)politeness, humor, indexicality and multilingualism in the dimension of stylistic traits, and the researched communicative functions of constructing identity, communicating (language) ideology, and expressing attitude in the pragmatic dimension. Moreover, linguistic studies on social media tended to be characterized by cross-disciplinary and mixed-method approaches.

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Section: Important Research Themesmentioning

confidence: 99%

Linguistic Studies on Social Media: A Bibliometric Analysis

Wang

Feng

2021

SAGE Open

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“…As for the objects of extensive studies of corporate identity, they are corporate websites (Tekmil & Oktay, 2018), corporate annual reports (Wu & Zhang, 2019), corporate responsibility report (Pé rez & Del Bosque, 2012;Bravo et al, 2012), and conversations on social networking sites, such as Twitter (Li & Doreen, 2018) and Sina Microblog (Lv & Zhan 2020). The new product conference has not received the attention of researchers in terms of the corporate identity construction.…”

Section: New Product Conferencesmentioning

confidence: 99%

A Multimodal and Pragmatic Analysis of the Environmental-Friendly Corporate Identity of Apple

Xiong¹

2021

IJECS

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As environmental problems become increasingly serious, people are more aware of the importance of the environmental protection. Accordingly, companies have realized the necessity and significance of constructing an environmental-friendly identity. Environmental-friendly corporate identity is currently receiving an increasing amount of attention in the literature on corporate identity construction. The present study has continued that focus by investigating the environmental-friendly corporate identity of Apple. The new product conference, which is held online by Apple in October, 2020 is chosen as the research material. The present study is different from previous research on new product conferences or corporate identities, for it offers a multimodal analysis of the data within the framework of the Relevance Theory. The purpose of the study is to explore how Apple constructed its environmental-friendly corporate identity while rationalizing its announcement in the new product conference. Findings from the study indicate that the environmental-friendly corporate identity of Apple is constructed in the new product conference through the interplay of main modes, such as language, visual images, gaze and gestures. The findings of the study not only contribute to prove the feasibility of multimodal analysis of the new product conference under the Relevance Theory, but also shed light on the studies of environmental-friendly corporate identity construction.

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“…After comparing Chinese corporate posts on RenRen.com (a popular social networking site in China) and American corporate posts on Facebook, Men and Tsai (2012) found that American companies frequently posted hyperlinks on Facebook whereas Chinese companies focused more on relationship building on RenRen.com. And Li and Wu (2018), analyzing the linguistic resources and strategies in the posts of 10 global brands on both Twitter and Weibo, found that global brands employed similar facework strategies on the two social media platforms with slight differences: On Weibo, brands tended to disclose their business accomplishments due to Chinese values of high power distance, and they greeted their followers to build a harmonious relationship due to China's collectivist culture.…”

Section: Literature Reviewmentioning

confidence: 99%

A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo

Shi

Wan

2021

Journal of Business and Technical Communication

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To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.

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Facework by global brands across Twitter and Weibo

Cited by 20 publications

References 20 publications

Linguistic Studies on Social Media: A Bibliometric Analysis

Linguistic Studies on Social Media: A Bibliometric Analysis

A Multimodal and Pragmatic Analysis of the Environmental-Friendly Corporate Identity of Apple

A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo

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