Facets: Grammatical Deviance in Advertising Language: Is It Undermining Our Teaching of Correct Usage?

Frazier, Alexander S.; Webb, Chris; Little, Greta D.; Saxon, Scharlotte

doi:10.2307/817293

Cited by 2 publications

(1 citation statement)

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“…A search in the NCTE-database (National Council of Teachers of English) showed similar tendencies for English language education in the US, although most of the papers dated back to the 80s (e.g. Frazier et al, 1985). UNESCO emphasizes the language aspect in learning about advertising, too, even defining "advertising literacy" as a part of media literacy (UNESCO, 2011).…”

Section: Learning About Advertising In Science Educationscenarios and Examplesmentioning

confidence: 99%

Promoting Societal-Oriented Communication and Decision Making Skills by Learning about Advertising in Science Education

Belova¹,

Eilks

2014

CEPSj

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In our everyday lives we are surrounded by advertising in its various forms. Thus in the school context it is not surprising that the issue of advertising is addressed by different subjects, with the main foci being advertising-specific language, images and illustrations, use of stereotypes, strategies of persuasion etc. But advertising also contains factual information, being explicit or implicit, to make a campaign more credible and underline the effectiveness of a certain product. Dealing with the use of factual information in advertising critically is important for the consumer. For many products this information is derived from science and technology. Understanding the science in and behind advertising is necessary to become a critical consumer. Learning about the use of science in advertising also allows promoting societal-oriented communication and decision making skills in the science classroom. Unfortunately, only a few examples on the use of advertising in the science classroom exist. This paper provides a justification for the use of advertising in science education. Examples from the classroom developed in the framework of the PROFILES-project are provided by way of illustration.

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Section: Learning About Advertising In Science Educationscenarios and Examplesmentioning

confidence: 99%