Facebook management as a tool for client communication and research recruitment in a companion animal university veterinary teaching and research hospital setting
Abstract:Background: There is little peer-reviewed information about the strategic use of Facebook in companion animal veterinary settings, including for research recruitment. This study evaluates the implementation and execution of a Facebook strategy in a University Teaching and Research Hospital setting and the use of Facebook as a veterinary communication and recruitment tool. Methods: All posts published on the hospital's Facebook page, messages sent via Messenger, and Facebook insight data from April 2017 to Nove… Show more
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