The complexity of the modern information ecosystem raises many questions for public organizations. In the context of emergency management, information (such as warning messages) is communicated not only from a source of authority to the public but also between members of the public. The authors use a series of storms that affected Oklahoma in the spring of 2016 to test propositions related to how information about tornado warnings reached the public and who received and shared information about the storm, as well as to identify how gender and age mediate the influence that exposure to an extreme weather event has on the sharing of this information. Overall, the authors find that reported exposure to a tornado increases information sharing through a variety of media and technology. The effect of the tornado erases the otherwise present gender gap in sharing information, while it has little effect on the media platforms that are most popular among older respondents.
Evidence for Practice• Traditional media platforms remain the most popular channels by which the public receive tornado warnings, although cellular phones have become quite important as well. • Reported exposure to a tornado increases the sharing of information, especially across newer media technologies. • The effect of tornado exposure eliminates the gender gap in information sharing. • The effect of tornado exposure is dwarfed by the effect of age across new media technologies.• An effective warning strategy that seeks to reach all members of the public needs to balance efforts across a range of technologies suited to the demographics of the community.Our results suggest that tornadoes, independent of all other storm characteristics, generally increase communication activities. These effects are least prominent for face-to-face communication or phone conversations. In these circumstances, individuals have limited ability to increase communication during a storm. Generally, they are at home and are limited in their ability to travel by the storm. When looking at which media are preferred for communication of storm information, we find that phone calls are generally the most common, but use does not respond to storm threats. When comparing sending to receiving, we find clear differences between communication methods. During storms, respondents are more likely to report initiating communication compared with receiving communication. This is especially true for "traditional" methods such as face-to-face conversations and phone calls. On the other hand, respondents report similar rates of sending and receiving texts. Finally, we see that increased threat intensity does increase communication efforts, primarily through the use of text messages and Facebook.
The Information Ecology of SubpopulationsHaving examined the effects of threat intensity (specifically, reported tornado experience) on communication patterns generally, we now examine how these patterns differ by subpopulation. In particular, we are interested in the effects of age and gender on commun...