Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market

Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind

doi:10.1080/08911762.2021.1891359

Cited by 58 publications

(51 citation statements)

References 89 publications

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“…Social media marketing represents an important marketing communication platform that exerts a significant influence on brand performance (Chetioui et al, 2021;Sharma et al, 2022) and customer loyalty. Prior researches have explored the determinants and outcomes of brand loyalty in the online settings (Tatar & Eren-Erdogmus, 2016;Zheng et al, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

“…They further tend to have less intention to switch to others even they get better prices or become exposed to advertisements from its rivals. Recently, social media channels have gained increased attentions from several marketers for promoting their offerings and influencing purchase behaviour of consumers (Chetioui et al, 2021;Sharma et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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An Exploration of Social Media Marketing Features and Brand Loyalty in the Fast Food Industry

Hanaysha¹,

Sharma²,

Momani³

2021

JCCC

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The key objective of this research was to test the role of social media marketing features (interactivity, perceived relevance, entertainment, and informativeness) in affecting brand loyalty in the fast-food industry. The required data was obtained through a quantitative survey from customers of fast-food brands in the United Arab Emirates. The findings revealed that most of the social media marketing features positively influence brand loyalty. In detail, it was found that interactivity and perceived relevance positively affect brand loyalty. However, contrary to expectations, it was found that the impact of entertainment on brand loyalty is insignificant. Finally, the outcomes confirmed that informativeness is a significant predictor of brand loyalty. This research adds to the existing marketing literature on this topic through the examination of selected social media marketing features and brand loyalty in a Middle East country as the empirical research on this topic, particularly, in this region is scarce.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

An Exploration of Social Media Marketing Features and Brand Loyalty in the Fast Food Industry

Hanaysha¹,

Sharma²,

Momani³

2021

JCCC

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“…As seen in Table 3, the Fornell-Lacker criterion holds. The second criterion suggests that the loading of each indicator is to be greater than all of its crossloadings (Chetioui et al, 2021;Chin, 1998b). The third criterion consists of the Heterotrait-Monotrait ratio, in which all of the values must be below a threshold of 0.9 (Hair et al, 2010).…”

Section: Measurement Modelmentioning

confidence: 99%

The Impact of Behavioral Biases on Investment Performance: Does Financial Literacy Matter?

Lebdaoui¹,

Chetioui²,

Guechi³

2021

IJEFI

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This paper aims to investigate the impact of behavioral biases and financial literacy on investment performance in an emerging stock market context. Based on data collected from a sample of 196 Moroccan investors operating in Casablanca stock exchange, we test the research hypotheses using structural equation modeling. Out of the four heuristics examined in our proposed conceptual framework (i.e., overconfidence, representativeness, anchoring and herding), only overconfidence and representativeness had a significant positive impact on financial performance. Our results also suggest a significant positive impact of financial literacy on representativeness, while it was found negatively associated with overconfidence. This research paper is the first of its kind to investigate the existence of heuristics in an African, Arab and emerging market. As well, the current study is among the earliest attempts to examine how behavioral biases relate to investors performance.

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“…The internet has transformed consumer approach to obtaining information (Li & Wang, 2011;Verma & Yadav, 2021). Consumers follow multiple electronic channels to research products and services, and the communication on such channels influences their purchase decisions (Chetioui et al, 2021;Gupta, 2004). Electronic word of mouth (eWOM) is widespread across various online platforms such as online review websites, social networking sites (SNS), microblogging platforms and discussion forums (Cheung & Thadani, 2012;Litvin et al, 2008).…”

Section: Introductionmentioning

confidence: 99%

Evolution of Electronic Word of Mouth: A Systematic Literature Review Using Bibliometric Analysis of 20 Years (2000–2020)

Bhaiswar

Meenakshi

Chawla

2021

FIIB Business Review

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The internet has transformed the consumer approach to evaluate products and services. Consumers follow various internet-based platforms to evaluate products and services. Electronic word of mouth (eWOM) is available in the form of various platforms like social media, online review websites, blogs and discussion forums in the form of textual or visual information. Hence, it is vital to have a comprehensive understanding of the eWOM domain. This article aims to systematically consolidate, synthesize and extend the knowledge on eWOM using bibliometric analysis from a multi-industry and multiple platforms perspective. A total of 746 papers have been obtained between 2000 and 2020 from the top 25 journals from the Web of Science database, including a count of 1,234 authors and 35,351 total citations in the study. This article underlines the trend of publications in eWOM research and identifies the most influential work, most productive authors, countries and journals in the eWOM domain. The clusters from co-citation and co-word analysis networks have defined the intellectual structure of eWOM literature. Finally, the keyword co-occurrence has expressed the research themes in the eWOM area through thematic evolution. The article also discusses the linkage of eWOM to information and communication technologies like the Internet of Things and blockchain technologies. Lastly, the article identifies the gaps in the literature and suggests future research directions.

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Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market

Cited by 58 publications

References 89 publications

An Exploration of Social Media Marketing Features and Brand Loyalty in the Fast Food Industry

An Exploration of Social Media Marketing Features and Brand Loyalty in the Fast Food Industry

The Impact of Behavioral Biases on Investment Performance: Does Financial Literacy Matter?

Evolution of Electronic Word of Mouth: A Systematic Literature Review Using Bibliometric Analysis of 20 Years (2000–2020)

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