Fabienne Darling-Wolf, Imagining the global: Transnational media and popular culture beyond East and West

Abstract

In her fiercely imaginative approach to the state of transnational media and its global audiences, Fabienne Darling-Wolf's book Imagining the Global employs a three-way comparison of France, Japan, and the United States to analyze culture consumption and essentialized myths. Each is chosen specifically for her attempt to-as the title suggests-move beyond dichotomized conceptualizations of East and West, or the United States and "the rest." Via a series of five case studies of popular globally distributed media products, Darling-Wolf digs deeply into how transnational media are produced and received by consumers at "home" and around the world.Darling-Wolf uniquely positions herself as a part of the global group she studies. She identifies as a citizen at heart of the three locales as a result of spending years of her life personally or professionally in each of them. This perspective serves as a unique lens for her research questions. And her empirical framework illuminates the intersections of geography, race, gender, and class along the way as they relate to how popular texts, genres, and formats are adapted to a variety of environments. Her study of each environment resonates with narratives of remarkable depth thanks to her informants with whom, such as in Japan, she has been in relationship with since graduate school. Combining fieldwork methods of in-depth interviewing with over 160 consumers, extensive participant observation, and long-term cultural engagement in each country, Darling-Wolf sought out to and successfully tells the story of consumers' lived experiences in the nexus of local/national/global media.The book's introduction sets up a theoretical basis for looking at global media products and how they are perceived by consumers. Citing scholarship from Arjun Appadurai, Ne´stor Garcı´a Canclini, Marwan M. Kraidy, and Radhika Parameswaran among others, Darling-Wolf theorizes her multi-sited, translocal approach while committing to wearing her theory lightly and avoiding the theoretical hyperbole of globalization studies past. Using five cases-vocal and dance talent shows, newspaper journalism, fashion magazines, hip-hop music, and anime and manga-Darling-Wolf considers how consumers develop their

Benturan Imperialisme Budaya Barat Dan Budaya Timur Dalam Media Sosial

“…Cara penyampaian konten dapat dibagi menjadi teks, foto dan video. Media sebagai komponen kebudayaan populer diiringi dengan konsumsi media menimbulkan efek yang luas terhadap propaganda yang dilekatkan pada ikon kultural seperti selebriti, tokoh politik, penyanyi hingga cendikiawan (Atmadja & Aryani, 2018;Weare, 2016). Imperialisme setelah pascakolonial bukan lagi menggambarkan dalam artian kekuasaan secara menaklukan sebuah daerah atau negara tertentu, dengan seiring kemajuan informasi dan teknologi, derajat kebaruan imperialisme saat ini menuju kepada imperialism informasi dan media (Fuchs, 2010).…”