“…These effects have been shown using a variety of memory tests including free and serial recall, and recognition memory (Adcock et al, 2006;Eysenck & Eysenck, 1982;Harley, 1965;Loftus & Wickens, 1970;Madan, Caplan, Lau, & Fujiwara, 2012;Spaniol, Schain, & Bowen, 2013;Wolosin, Zeithamova, & Preston, 2012). Furthermore, these findings extend to value-based learning where points are used instead of monetary incentives (Ariel & Castel, 2014;Castel, 2007;Castel, Benjamin, Craik, & Watkins, 2002;Castel, Murayama, Friedman, McGillivray, & Link, 2013;Friedman & Castel, 2011;Soderstrom & McCabe, 2011). Taken together these findings suggest that people are acting to maximize reward and are able to allocate cognitive resources during learning so that higher value items are better encoded than lower value items.…”