2023
DOI: 10.1007/978-981-99-1472-2_3
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Eye-Tracking Movements—A Comparative Study

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“…Studies have shown that eye-tracking can provide valuable insights into how individuals engage with multimedia learning materials, revealing gender-based disparities in information processing preferences (Mézière et al, 2023). Additionally, research has demonstrated the effectiveness of eye-tracking in analyzing attention patterns of young individuals towards environmental advertising and journalistic texts, highlighting the cognitive effects of different media formats (Lobodenko et al, 2023;Saini et al, 2022). Overall, the use of eye-tracking technology offers a promising alternative for measuring cognitive processes during reading comprehension and multimedia learning, providing detailed and objective data for understanding individual differences in information processing strategies.…”
Section: Introductionmentioning
confidence: 99%
“…Studies have shown that eye-tracking can provide valuable insights into how individuals engage with multimedia learning materials, revealing gender-based disparities in information processing preferences (Mézière et al, 2023). Additionally, research has demonstrated the effectiveness of eye-tracking in analyzing attention patterns of young individuals towards environmental advertising and journalistic texts, highlighting the cognitive effects of different media formats (Lobodenko et al, 2023;Saini et al, 2022). Overall, the use of eye-tracking technology offers a promising alternative for measuring cognitive processes during reading comprehension and multimedia learning, providing detailed and objective data for understanding individual differences in information processing strategies.…”
Section: Introductionmentioning
confidence: 99%