Eye Tracking Analysis of Readers’ Psychological Interaction with Marketing Copy Referencing Life Values

Chuang, Miao-Hsien; Chen, Chin-Lung; Ma, Jui-Ping

doi:10.1007/978-3-319-21380-4_16

Cited by 1 publication

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Finding 4.1 confirms that a higher gaze frequency and a longer gaze duration indicate that subjects are more interested in digital landscape roaming scenes, which is consistent with the findings of Chuang et al (2015) and Machała (2020) [ 59 , 60 ]. Chuang and Machała propose an interactive information retrieval model for eye-tracking technology to analyze cognitive load.…”

Section: Discussionsupporting

confidence: 88%

Immersive Experience and Climate Change Monitoring in Digital Landscapes: Evidence from Somatosensory Sense and Comfort

Lin

Yang

2023

IJERPH

View full text Add to dashboard Cite

In this study, the virtual engine software (Unity 2019, Unity Software Inc., San Francisco California, American) was used to generate a digital landscape model, forming a virtual immersive environment. Through field investigation and emotional preference experiments, the ancient tree ecological area and the sunlight-exposed area were respectively monitored, and the somatosensory comfort evaluation model was established. The subjects showed the highest degree of interest in the ancient tree ecological area after landscape roaming experience, and the mean variance in SC fluctuation was 13.23% in experiments. The subjects were in a low arousal state and had a significant degree of interest in the digital landscape roaming scene, and there was a significant correlation between positive emotion, somatosensory comfort and the Rating of Perceived Exertion index; moreover, the somatosensory comfort of the ancient tree ecological area was higher than that of the sunlight-exposed area. Meanwhile, it was found that somatosensory comfort level can effectively distinguish the comfort level between the ancient tree ecological area and the sunlight-exposed area, which provides an important basis for monitoring extreme heat. This study concludes that, in terms of the goal of harmonious coexistence between human and nature, the evaluation model of somatosensory comfort can contribute to reducing people’s adverse views on extreme weather conditions.

show abstract

Section: Discussionsupporting

confidence: 88%