Eye for an Eye – What Markets Consider Important When Valuing Businesses

Abstract

Attracting investment capital is important for any developing country. In case of Georgia, attracting capital from foreign markets is of utmost importance as capacity of local financial market is limited. The study provides empirical assessment of micro and macro factors that affect valuation of businesses in international markets. These factors are grouped into company characteristics (having overall importance of 68%), current standing of businesses in industry/sector and region (16% and 1% respectively) and country characteristics (15%). Two out of these four groups of factors, namely sector and region, are out of control of governments and businesses. However, they have control over factors that weight 83% in total. This empirical observation supports the notion that joint efforts of governments and businesses can influence valuation of businesses on international financial markets.