Abstract:Objectification studies have mostly focused on why and how women are objectified, but relatively little is known about what drives the objectification of men. This paper aims to examine the objectifying gaze toward men, which is operationalized in the present paper as decreased focus on men's faces and increased focus on men's body parts (arms, chest and stomach). We considered the role of appearance (vs. personality) focus and ideal body shape on the objectifying gaze toward men. Specifically, we instructed sixty-five participants (36 men) to either evaluate the appearance or the personality of men while their eyes are monitored. To assess the objectifying gaze, we examined dwell time (i.e., total time spent fixating on an area) on targets' face, arms, chest and stomach as well as first fixation (i.e., how quickly face, arms and stomach were fixated relative to the onset of the image). Consistent with our main hypothesis, results indicated that appearance-focused participants looked at faces less and chests, arms and stomachs for more time than personality-focused participants. Participants also looked at men's arms for more time and at faces for less time for men's bodies with high (vs. average and low) ideal body shape. We discussed these results and their implications in the light of objectification and body perception theories. We want to thank you and the reviewers for having provided thoughtful and constructive feedback regarding our paper entitled "When do people "check out" male bodies? Appearance-focus increases the objectifying gaze toward men" (MEN-2016-0212R1). We have carefully read your decision letter as well as the suggestions for revision by you and the reviewers.We are submitting a revised version of our paper because we believe we can completely address the comments raised by you and the reviewers. In the attachment, you will find a new version of the paper. Below, we detail our response to each of the points raised. In doing so, we followed the order of the suggested revisions mentioned by you and the reviewer. We have adjusted the language accordingly. E2. General: in idiomatic English, people are described as being fixated on a specific body part, such as "they were fixated on his biceps"We made these changes throughout the paper.
E3. Method: Please provide separate headers for participants, measures, and procedure, per APA style. All of this information is currently in the ms, so this is only a matter of mild editing. Information on the measures currently appears in the first paragraph of the results; please move to methods. Please also include the instructions given to the participants (p. 5).We now provide separated headers for Participants, Procedure and Measures, p.7: We considered two dependent variables: dwell time (total time spent fixating on a region over the course of a trial) and first fixation time, which represents how quickly a region was fixated relative to the onset of the image. Note that if a region was not fixated in the 3000 ms window, we gave them a value of ...