Extracting business information from graphs: An eye tracking experiment

Vila, José; Gómez, Yolanda

doi:10.1016/j.jbusres.2015.10.048

Cited by 33 publications

(20 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Wainer (1992) studied the comprehension of graphs and tables in the field of geography. Vila and Gomez (2016) extracted business information from graphs, etc. However, to the best of our knowledge, no previous eye-tracking research has been conducted with participants allocated to groups according to their abilities.…”

Section: Discussionmentioning

confidence: 99%

“…the ability to understand graphically presented information, may be measured, for example, in the scale developed by Galesic and Garcia-Retamero (2011). However, relatively little information exists about how people extract information from graphs and how graphical design defines or 'nudges' and biases decision making (Vila & Gomez, 2016 ISSN 1648-3898 /Print/ ISSN 2538-7138 /Online/ Previous decades saw the development of many taxonomies comprising highly similar concepts (for example, Bertin (1983); Curcio (1987); Tan and Benbasat (1990) or Wainer (1992)).…”

Section: Eye-tracking and Graphsmentioning

confidence: 99%

“…Extracting business information from graphs was examined in a study by Vila and Gomez (2016), who applied the methodology of experimental economics. The authors compared graphs which had numerical information to graphs which had none.…”

Section: Eye-tracking and Graphsmentioning

confidence: 99%

See 2 more Smart Citations

Students’ Ability to Work With Graphs in Physics Studies Related to Three Typical Student Groups

Škrabánková

Popelka

Beitlova

2020

JBSE

View full text Add to dashboard Cite

Graphs are often used to represent mathematical functions, to illustrate data from social and natural sciences, or to specify scientific theories. With increasing emphasis on the development of scientific research skills, the work with graphs and data interpretation are gaining in importance. The research involved an eye-tracking experiment conducted to evaluate student work with graphs in physics. Eye-movement data were recorded using the GazePoint eye-tracker.A total of 40 third-year grammar school students participated in the research. These students were allocated into three groups by a physics teacher. These groups were called PLUS, AVERAGE and MINUS. The PLUS group showed excellent results in education and included gifted physics students. The MINUS group was composed of the opposite end of this cognitive spectrum, whose members made the most mistakes in graph reading. The aim of the experiment was to find the differences between students allocated to these three groups and to evaluate whether the allocation based on the teacher's experience, long-term observations and the students' previous achievements was sufficient. The results showed that students from all three groups had problems with reading graphs in physics. According to the eye-movement data, several students who had been incorrectly assigned to groups were identified.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Eye-tracking and Graphsmentioning

confidence: 99%

See 1 more Smart Citation

Students’ Ability to Work With Graphs in Physics Studies Related to Three Typical Student Groups

Škrabánková

Popelka

Beitlova

2020

JBSE

View full text Add to dashboard Cite

show abstract

“…The results of the eye movement analysis, gained based on the user's interaction with a computer, can help to understand the respondent's cognitive processeswhat stimuli captured the user's attention, in what order, how much time was devoted to them and whether or not the user returned to them (Nisiforou & Laghos, 2013;Vel asquez, 2013). Using an eye-tracking device can reveal even the subtle phases of the cognitive process, which are difficult to track in other types of research studies (Vila & Gomez, 2016).…”

Section: Optimising Career Websites Using Eye-trackingmentioning

confidence: 99%

“…The disadvantage of gaining information using this unobtrusive and sophisticated method is the inability to conduct research with a large number of respondents. This phenomenon concerns not only eye-tracking, but all neuroscience experiments, which are characterised by their complexity and time-consuming data collection (Goldberg & Helfman, 2011;Vila & Gomez, 2016).…”

Section: Optimising Career Websites Using Eye-trackingmentioning

confidence: 99%

Using an eye tracker to optimise career websites as a communication channel with Generation Y

Mičík

Kunešová

2020

Economic Research-Ekonomska Istraživanja

View full text Add to dashboard Cite

This paper presents a research study detailing the procedure and results of experimental eye-tracking research to evaluate employers' career websites. The objective of this research was to gain an insight into Generation Y's perspective on the career websites of prospective employers. The objective was developed into several research questions and hypotheses. The eye-tracking research method was used to test the websites. The eye-tracking tests were supplemented by an in-depth interview and a standardised questionnaire with the aim of acquiring the respondents' subjective views and preferences. The research study contributes to an understanding of how prospective employees from Generation Y view the career websites of employers and the importance of the elements presented on them; it allowed factors that affect the perceived attractiveness of career websites to be identified and provided information as to what Millennials liked the most/least about the organisations' career websites and what would be advisable to change in order for the career websites to better serve their purpose. Based on the research findings, recommendations were made for creating attractive career websites for job seekers from Generation Y.

show abstract

A cross‐cultural study on online reviews and decision making: An eye‐tracking approach

Moriuchi

Moriyoshi

2023

J of Consumer Behaviour

View full text Add to dashboard Cite

Every information on an online review has a different impact on individual's decision‐making process. This difference is attributed to the individual's attribution of responsibility, which influences their cognition. In this study, a survey and eye‐tracker were used to conduct a study on restaurant reviews between two groups of participants (U.S. and Japan). Result suggests that the presentation of food in an image has a stronger impact on the Japanese respondents than it is for Americans. Between the two groups of participants, Americans focused more on the positive ratings, whereas Japanese focus on the extreme end of the ratings (1‐star vs. 5‐star). The distribution of the star ratings, which forms a particular letter shape (e.g., E) also has an impact on respondents' decision‐making process. Results show that Americans fixate on the shape of the distribution 7–8 times longer than the Japanese respondents. The result in this study suggests that the cultural cognition and attribution of responsibility, which is reflected in respondents' cultural dimensions (e.g., monumentalism vs. flexhumility), need to be considered. These considerations will affect how a company presents their information on a review site so that the content resonates and aids in their consumers' decision‐making process.

show abstract

Extracting business information from graphs: An eye tracking experiment

Cited by 33 publications

References 10 publications

Students’ Ability to Work With Graphs in Physics Studies Related to Three Typical Student Groups

Students’ Ability to Work With Graphs in Physics Studies Related to Three Typical Student Groups

Using an eye tracker to optimise career websites as a communication channel with Generation Y

A cross‐cultural study on online reviews and decision making: An eye‐tracking approach

Contact Info

Product

Resources

About